Network marketing is a great way to begin your business career. It allows you to start small, with only your network of friends, family, and acquaintances. But the internet has made it possible for people to expand their networks much further than they ever could have before.
With so many opportunities out there, it can be hard to know which one will work best for you. The best place to start is by doing some research into different types of network marketing companies and then signing up with one that fits your needs and interests.
On this page, we’ll go over some of the advantages and disadvantages of network marketing so that you can decide if this kind of business opportunity is right for you.
We will discuss how to start network marketing. We will also cover what makes a good MLM company and how to identify scams before they get too big.
Once you have found a company that is legitimate and trustworthy, we will discuss how to sign up and get started with your new business!
Sections
Key Takeaways
Choose the right network marketing company: When starting a network marketing business, it’s important to choose a company that aligns with your values and goals. Look for a company that has a good reputation, offers products or services that you believe in, and has a compensation plan that works for you. It’s also a good idea to research the company’s leadership and track record to ensure that it is stable and reliable. Taking the time to choose the right network marketing company can set you up for success in the long term.
Identify your target market: Before you start your network marketing business, it’s important to identify the specific group of people you want to target. This could be based on factors such as age, gender, location, or interests. By understanding your target market, you can tailor your marketing efforts to better meet their needs and preferences.
Create a marketing plan: A marketing plan is a roadmap that outlines the specific actions you’ll take to reach your target market and achieve your business goals. Your plan should include details about your target market, the products or services you’ll be offering, and the marketing channels you’ll use to reach potential customers.
Build a network: Network marketing is all about building relationships with potential customers and partners. To succeed in this business, you’ll need to be proactive about networking and building your network of contacts. This can involve reaching out to potential partners, attending industry events, and staying active on social media. By building a strong network, you can create more opportunities for yourself and your business.
If you are looking to start a business and make money, network marketing can be a good way to do it. Network marketing is also known as Multi-level marketing or MLM. It has now become very popular around the world and millions of people have made their fortune from it.
Network marketing opportunity can be a great way to earn extra income, meet new people, and make a difference in the world. It is a legitimate way to earn money and should not be confused with illegal pyramid schemes.
So let’s analyze the fundamentals to get a successful network marketing business.
NOTE – On the other hand, if you are interested in building and starting a network marketing company, you can find our dedicated guide here.
Section 1 – Business Model
To start a successful career in network marketing, first it is essential to understand the underlying business model. The first section of this guide deals with defining it in its most important aspects.
Network marketing is a business model often related to the creation of a multi-level marketing system. The MLM model allows for individuals to work as independent contractors, selling products or services to other individuals and businesses.
Network marketing differs from traditional sales models in that it does not rely on a single point of contact or sale, but rather relies on multiple points of contact and sale.
The basic idea behind this model is that you will be able to build a team of people who are focused on helping each other succeed. They will help you by buying products or services from you and they will help promote those products or services to others in their network as well.

This strategy has been shown to be very effective at increasing sales and profits while also building relationships between members of the group.
Benefits of network marketing
- You can start with no money.
- It’s flexible: you can work from home or anywhere you want.
- You don’t need any special skills or education to pursue this opportunity.
- You get paid a commission for selling products.
- You can earn residual income.
- You can grow a team of people who work with you and support you while they make money as well.
- You’ve got the power to make your own hours and set your own rules.
- You can help others and earn rewards for it!
- There’s a lot of opportunity for growth within this industry.
- It’s a great way to get out of debt, save money, and start investing in your future.

Disadvantages of network marketing
- Network marketing can look complicated in the beginning.
- It could take more time and effort than you can imagine.
- You continuously have to find people who want to buy your products or services.
- You have to keep selling your products or services after you’ve got a customer.
- You have to make sure that your customers are satisfied with their purchases.
- Many people try to sell things to friends and family, which can be awkward.
- You might have to put up with a lot of people who don’t want to buy your products, but only want to hear about them.
- You might have to put up with people who want you to join their network marketing company instead of yours.

Section 2 – Profitability of MLM / Network Marketing Today
Is it too late to start a business in network marketing today, or is there still room for action? Let’s find out in this section, delving into some valuable indicators.
Is it worth starting network marketing?
Short answer: YES.
However, keep in mind:
➤ You’ll probably make mistakes along the way. If you’re not prepared for this, it can be really discouraging when people don’t respond well to your products or how you’re marketing them. But if you stay focused on your goals and keep trying new things until you find what works, eventually you’ll start seeing results!
➤ It can be hard to stay motivated sometimes. If you’re working from home and not having other people around to keep you accountable for showing up every day, it can be easy to let yourself get distracted by other things that seem more fun than working on building your business. The key is finding ways that keep YOU excited about what you’re doing—and there are plenty of ways to do this!
Why now is a good time to get into this model of business
There are a number of reasons why it’s a good time to get into network marketing.
First, there has never been a better time to be an entrepreneur. We’re living in the age of the empowered employee and the empowered customer. People want to feel like they have more control over their lives, which is why we’re seeing more people starting up businesses and taking on freelance gigs than ever before.

Second, there are so many opportunities out there for people who want to start a business that it can be hard to know where to start. Network marketing offers a clear path: you join an established company and do what they tell you, while they help you grow your own business through the power of recruitment and referrals.
Third, networking is all about relationships—and relationships are key when it comes to building a successful business. When you’re working with other people in your network marketing company, you’ll be able to build those relationships much faster than if you were doing it alone!
How to get into network marketing in a profitable way
To start a profitable network marketing business, you need to understand the foundations of how it works.
Network marketing is a great way to make money without having to work for someone else. You work with people who are in the same position as you, so you can help each other grow.
Here are some of the basics:
- You don’t have to own the product or service you sell.
- You don’t have to pay for any inventory upfront.
- You don’t have to hire anyone else or pay them commissions on what they sell.
- There’s no limit on how much money you can make!
Also, don’t forget to be ‘digital’ since your first steps into the network marketing industry.
The internet has been one of the biggest game-changers in modern business. It has created new opportunities for companies and individuals alike to connect with customers, reach out to them, and build relationships with them. Network marketing is no different.

In fact, it’s even more important to make use of the internet in network marketing than in other industries.
Why?
Because there are so many people out there who are looking for ways to make money on their own terms. They don’t want to have to work at a job they hate, they don’t want to be tied down by office hours or even a physical location—they just want to be able to set their own schedule and work whenever they want!
DO YOU KNOW THAT… – One of the best ways to get started with network marketing has always been considered to tell people about it. This is called mouth marketing, which means you’re telling people about your business through word-of-mouth advertising.
Section 3 – Choosing the product / company
The crucial first steps are choosing the products to sell and the company to become a distributor. This section looks at the criteria to follow and the indicators to refer to.
Search for a network marketing company
The direct sales industry is populated by a lot of multi-level marketing companies with various legal entity, commission structure, and different average success rates for their distributors.
But when it comes to making money from home, the internet can be tricky because there are so many scams and shady companies out there. It’s important that you do your research before investing any money in a business opportunity or buying products from an MLM company.
One way to find out if an opportunity is legit is by looking at its website or social media pages. If the company has been around for a while and has plenty of positive reviews online, then it’s probably worth investigating further by talking with current members or reading testimonials on their website or Facebook page.
Signs it is an MLM Scam
When evaluating a network marketing company, there are some signs that it might be a scam.
First, look for unreasonably low prices for products and services. If the price of the product or service is too good to be true, it probably is.
Second, look for overly aggressive marketing tactics. If you get an email from someone who has no connection to you or your business offering to help you make money or get more customers, this is a red flag.
Third, look at how many members are in the company and how much they earn on average. If there are only a handful of members and they are all making great money, it’s likely that the company is running on hype rather than substance.
Fourth, look at what type of products or services they sell and whether they seem legitimate as well as how they market them. If they seem like they’re trying to sell anything that will make money instead of focusing on one specific product line or service area—and if their marketing materials aren’t very clear about what exactly that product line or area is—watch out!

Network marketing ‘scam checklist’
You should also be wary if you see any of these signs:
- The company doesn’t provide any information about its products or services, only showing testimonials or using vague language like “the best” or “the most revolutionary.”
- The company requires you to sign up with a distributor before you can view pricing information. This is typically done to hide how much things cost so that you’ll buy into the sales pitch before realizing it’s too expensive for your budget.
- The company cannot provide any evidence of independent research proving that its products are effective or safe for use.
How do identify opportunities?
When you’re evaluating whether a network marketing company is a real opportunity, here are some of the most important things to consider:
- The product or service: Is it something you’d use? Do you understand how it works? Is it something that people will be willing to pay for?
- The compensation plan: How much money do you stand to make? Does your income depend on recruiting others into the company? Is there any kind of residual income or royalty-based income from your efforts?
- The company culture: What’s the vibe like at this company? Are people friendly and helpful, or do they seem standoffish or competitive? Do they value their customers as highly as their employees? How does the overall environment make you feel when you interact with them?
If these three things check out, then chances are you can treat this company as a valuable opportunity.
Section 4 – Guides, Tips, and Tutorials
This section of the How to start network marketing guide provides an overview of the skills to focus on as you begin your journey and the best free online resources for getting started as an expert.
Understanding network marketing business
When starting a network marketing business, there are a few key steps to keep in mind above anything else.
First, you should understand the business model and know your brand and products. Understanding your company’s products will help you be able to explain them to others and can help you identify opportunities for new ones.
TIP – Start by reading and studying the best network marketing books, written by the world’s top MLM experts.

Second, aim to begin as a ‘pro’ in your sector. This means that you should focus on building relationships with other professionals in the field and learning from them as much as possible.
MLM network marketing success tips
Darin Kidd is an entrepreneur who has achieved success in various areas. His leadership skills helped him build large teams in network marketing and other ventures.
Right now he’s a big player among networkers. In this video, he shares his advice on how to start your own business by sharing the basics of building a business that will help you get started today.
It’s hard to believe that no matter how much you aspire to be something, or how hard you work, there are some things that just will not happen overnight.
At the beginning of your network marketing career, it can be tempting to think that if you don’t see results right away, then the business opportunity is not for you. But remember that this is a process!
No matter how hard you work on yourself and plug into the system, nothing will happen overnight. Network marketing is not a get-rich-quick scheme, but rather a proven way to build wealth over time—and it’s up to you to make sure that happens.
So what should you do? Treat this like any other job: set goals and work towards them every day. If you treat it like a job, then eventually it will become one for you.
Darin Kidd, in short, identifies these 7 crucial network marketing tips:
- Remember it is a process
- Work on yourself
- Treat it like a job
- Learn to manage your emotions
- Plug into the system
- Associations are everything
- Do not compare yourself to other people
Mistakes new network marketers make
Network Marketing is not a get-rich-quick scheme. It’s a business and it takes time, effort, and dedication to be successful.
You might come into this with the best intentions, but if you don’t have concrete plans or aren’t willing to put in the work, it’s unlikely that you’ll see results. Here are some typical mistakes new network marketers make:
- Not being clear about your purpose in network marketing
- Not having a clear plan for your business
- Trying to do everything yourself and not delegating tasks
- Focusing on yourself too much and not enough on your team
- Being uncomfortable with asking for help
Best free guides to starting a successful MLM business
We’ve selected some useful resources (in different formats) that can help you in solving the question How to start network marketing?
Network marketing courses
There are plenty of online training courses on network marketing. Some are independent, others are directly created by companies in the industry.
To get your business started, you won’t need to sign up for premium courses – often very expensive – right away.
You can start with free training like the ones on the Getpenny site.
The main points that are covered are:
- Daily business routine in direct sales
- Customer care
- Sales funnels and marketing plan
- Prospecting
Funnels guide
If you’re looking to start a network marketing business, many software programs can help. Read this guide about how to build product sales funnels with Clickfunnels.
Here are their top 3 tips for getting started:
1. It all starts with your funnel
This is the most important piece of advice we have for anyone starting a network marketing business: it all starts with your funnel! You need to be able to attract people into your funnel, and then make sure they stay there in order to make any money. Make sure that your landing page, website, and sales letter are all pulling people into the right place at the right time.
2. Make sure you’re using the right tools
You’ll want all kinds of different tools as you grow your business, but it’s important not to get carried away with too many things at once—or else you’ll end up spending more time managing than actually doing anything productive! Keep things simple by only using the tools that will help you succeed and then add more as needed (and when the budget allows).
3. Don’t forget about customer service!
It’s easy for people who have never done network marketing before to forget about customer service because it doesn’t seem like a big deal at first glance—but if you don’t take care of your customers your chance to succeed in the long run is tiny.
Products distribution guide
The first step to network marketing is choosing a product that will sell well in your target market. You need to know who your target audience is, what they want, and how much they are willing to pay for it. Then, you can choose a good product that meets those criteria.
A useful resource on this topic is this article on Softwaresuggest
You will learn that starting a network marketing business can be a great way to make money and meet people, but it’s not easy. Here are some tips that will help you get started on the right foot and help you grow your business.
1. Start by deciding what kind of company you want to work for. Do you want to sell products, recruit people as distributors, or both?
2. Find out if there is a local distributor who can help you get started and answer questions about the company’s products or services.
3. Research any potential competitors in your area and compare them to what you’ve found online about the company that interests you most.
4. Make sure you have enough capital available to purchase inventory at wholesale prices so that you can resell it at retail prices (and earn profits).
Learn from the masters
In any business sector, following successful industry figures, top earners, and coaches with proven experience is always a good idea.
Eric Worre is one of the most influential network marketing leaders in the industry. He has created a community with thousands of people that are committed to helping each other succeed.
Follow Eric Worre’s YouTube channel
One of the first things you will notice about Eric Worre is his ability to communicate with others in an easy-to-understand way. He uses analogies and stories to help people understand how they can improve their lives through network marketing.
Worre is a regular speaker at conferences, events, and retreats all over the world—he’s been featured on CNN and CNBC, as well as in Forbes magazine. He’s also been named one of the Top 10 Most Influential Networkers by Networking Times magazine.
“Our goal is education and understanding. It’s not to win an argument. Our job is to help blind people see.”― Eric WorreClick to Post
How to succeed in network marketing
There is no one way to succeed in Network Marketing.
The goal of this guide (aimed at beginners or those who have not yet succeeded in achieving their goals), is to put the best foundation on which to build.
In addition to what we have said so far, there are three non-negotiable concepts to familiarize yourself with right away:
A- Stand out from other distributors
If you want to succeed in network marketing, you should stand out from other distributors.

Why?
Because if you try to sell the same products as everyone else, people won’t see any reason to buy from you instead of them. You have to be different—and better!
That means that when people visit your website, for instance, they should see something special about it and about YOU. They should feel that there is a reason for them to choose you over anyone else. They should know what makes you different from the other distributors out there, and why they should choose you over them!
Be positive and optimistic about your company, be approachable and easy to talk to, don’t be afraid of rejection. And do all that with a personal, unique touch!
B- Develop a framework for following up
Network marketing is a great business model, but if you want to succeed, you need to develop a system for following up.
It’s easy to get distracted when you’re running your own business. But if you want to succeed in network marketing and build a team of people who are committed to your success, it’s vital that you establish and maintain a consistent follow-up system.
Here are some tips for creating an effective follow-up system:
- Set specific goals for each prospect. This will help keep everything on track and ensure that you’re reaching out to prospects in the most effective way possible.
- Create a schedule for following up with prospects. This will ensure that you’re staying organized and hitting deadlines as well as getting through all your leads in a timely manner so that no one slips through the cracks!
- Make sure everyone on your team knows exactly what they need to do at every step of the process so that there’s no question about how things should proceed from one day or week to another (and so that everyone feels like they’re contributing equally).
- Set regular reminders for yourself about what needs doing next—especially if there are multiple tasks involved.
C – Leverage the power of referral marketing
Referral marketing is a powerful way to grow every business. When you have customers who love your products and services, they can become your best salesperson by sharing them with their friends and family.
When you ask for referrals, you’re asking for an important favor: to recommend your product or service to someone else. That’s why it’s important to make it as easy as possible for them to do so.
Remember: communication skills are key.
Section 5 – Network Marketing and Internet
Network marketing has a long history behind it. The model it is based on is still highly effective, but the world is changing. This section focuses on the importance of ‘digital’ in a growth strategy as a networker.
Use of the Internet
In the past, it was common to meet with people face-to-face and sell them the latest product or service. This method is still used in some industries, but these days, there’s a better way: online networking marketing.
When you start networking online, you can reach more people than if you were using traditional offline methods.
Plus, it’s easier to track your actual sales and make sure you’re getting the most out of every lead. You can’t always tell how well a face-to-face meeting is going until after it’s over—but when you run an online campaign, everything happens right in front of your eyes.
The best part?
No need for expensive equipment or lots of training: just follow the right coaches and the internet courses more appropriate to your needs and attitudes.
NOTE – Typically connected with the use of digital marketing channels is affiliate marketing. It has something in common with network marketing, but there is no networking with the people involved. Affiliate marketing is simply when you refer someone to a product or service and they purchase from this company. You get paid for referring them to the company.
Take advantage of the world wide web and digital marketing
In the past, it was common to meet with people face-to-face and sell them the latest product or service. This method is still used in some industries, but these days, there’s a better way: online network marketing.
When you start networking marketing online, you can reach more people than if you were using traditional offline methods.
Plus, it’s easier to track your sales and make sure you’re getting the most out of every lead. You can’t always tell how well a face-to-face meeting is going until after it’s over—but when you run an online campaign, everything happens right in front of your eyes.
The best part?
No need for expensive equipment or lots of training: just follow the right coaches and the internet courses more appropriate to your needs and attitudes.
The present and the future: Online Network Marketing
The internet has played an increasingly large role in network marketing over the last few years, and as a result, many network marketers have moved away from traditional offline methods of networking and used the internet instead.
There are many advantages to using the internet in network marketing:
- You can use social media platforms like Facebook and Twitter to connect with other people interested in your product or service. This is a great way to reach out to people who may not have heard about your company otherwise.
- You can also use these platforms for advertising purposes—you’re not limited by what billboards or newspaper ads can offer!
- You can also get information about your customers without having to leave home: all you need is an internet connection!

The internet is a powerful tool for network marketers. It allows you to reach out to more people and build a bigger, more loyal customer base. It also lets you use social media to connect with people who have similar interests and needs, which is great for networking.
Section 6 – FAQ About How To Start Network Marketing
To conclude, some of the most recurring questions that those starting their venture in the network marketing and MLM industry ask themselves. If you don’t find the one you are asking yourself right now, use the comments at the end of the guide or tweet us!
How to join network marketing?
The first step to joining network marketing is to find a company you’re interested in. Once you find a company, you should do some research on them. The next step is to set up an account and get all the promotional and informational material. You should also look into whether or not there are any training opportunities available through your chosen network marketing company.
How to build a network marketing business quickly?
You can’t build a network marketing business quickly. It takes time and effort to develop your team, products, and brand. However, there are some things you can do now to accelerate the process and get started faster:
- Do your research on the company or product so you know what it’s all about and why it’s different from other options on the market.
- Ask questions! If you don’t understand something, ask someone in your upline or mentor. They are there to help you succeed.
- Get involved! Join groups on social media or attend events where you can learn more about the industry and meet potential customers or recruits.
Where and how can I learn network marketing as a beginner?
The best place to start learning network marketing is on the internet. Check out YouTube and Google for a ton of resources. You can also find a lot of great information in Facebook groups and other online communities. Start by searching for “how to start [network marketing company name]” on Google or YouTube. This will pull up all kinds of information from articles and videos to podcasts and live streams.
What should I look out for when starting a network marketing business?
When you’re getting started with network marketing, it’s important to be aware of the following:
- What are the company’s values and mission?
- What are the products or services that they offer?
- How much does it cost to start up?
- Is there a training program that I can take advantage of to learn how to run a successful business?
What is the easiest way to become successful in network marketing?
The easiest way to become successful in network marketing is by building a strong foundation of knowledge. If you can learn what it takes to be successful, and then consistently apply that knowledge, you’ll be able to build a business that will last for years. You should start by reading books or following courses about the industry and the business model so that you understand how it works. Also, don’t forget to surround yourself with like-minded people who will support your efforts and help push you forward.
What is a pyramid scheme?
A pyramid scheme is a business model that recruits members through the promise of payments or services for enrolling others into the scheme, rather than supplying investments or sale of products. The earnings of people in a pyramid scheme are not dependent on the sales, but on the number of new members recruited.
Conclusion
The MLM industry is a growing one, and it’s not hard to see why. It’s a great way to make money from home without having to deal with the hassle of an office job or a traditional 9-5 career.
So what happens now?
Let’s say: you’re ready to start a network marketing business, you’ve heard about all the amazing things that can happen when you build your own team, and you’re ready to get involved.
You know it takes a lot of work, but you’re excited because you know that if you can just get started and keep going through one day at a time, eventually you’ll have all the success you ever dreamed of.
But here’s the thing: most people who start with no experience end up quitting after a few months because they don’t know what they’re doing.
And even if they do stick with it for longer than that, they usually end up in debt and feeling like they wasted time and money on something that didn’t work out. The truth is that those people aren’t failures—they just didn’t have the right information before starting out.
On this page, we tried to walk you through all the steps you’ll need to take in order to start your own profitable network marketing business from scratch.
Whether you’re brand new or an experienced marketer with years under your belt, these general concepts will stay true all along your path.
If you have doubts and concerns about how to get started in network marketing, leave a comment below, follow us on Twitter, or contact us directly from this page.
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