Top 10 MLM Cosmetic Companies To Watch In 2023

The beauty industry never ceases to evolve, and with the rise of MLM cosmetic companies, there’s a wealth of opportunities for those looking to join this dynamic market. 

In 2023, multiple brands are set to make their mark in the industry, offering everything from innovative makeup products to eco-friendly skincare lines.

Join us as we unveil the top MLM cosmetic companies poised for success in 2023 and explore what sets them apart from the rest.

Key Takeaways

  1. MLM cosmetic companies are on the rise, providing individuals with opportunities to sell beauty products and earn commission-based income through direct sales and network marketing.
  2. The types of MLM cosmetics range from skincare to haircare, fragrance, personal care, nail care, health supplements, aromatherapy-based and environmentally-conscious brands.
  3. In 2023, top MLM cosmetic companies to watch include Amway, Mary Kay, Avon, Rodan + Fields, Pola Inc., Natura & Co., Oriflame, Jeunesse Global, L.G due to their unique compensation plans and high-quality product offerings that cater to ever-evolving consumer demands.
  4. When considering joining an MLM company in the cosmetics industry for financial freedom or a passion for beauty products, it is crucial for individuals to carefully consider all risks associated with multilevel marketing before making a decision while keeping values aligned with one’s interests as well as getting adequate support and training from reputable sources.

Overview Of MLM Beauty Companies

Are you interested in joining the beauty industry and looking for a new opportunity? One way to enter this space is through a multi-level marketing (MLM) cosmetic company. 

MLM companies offer a unique business model that allows individuals to sell products directly to customers and earn commission on their sales, as well as recruit new members into their team. 

Definition Of MLM Cosmetic Company

An MLM (multilevel marketing) cosmetic company is a business that operates under a direct sales model, selling personal care products like makeup and skincare through independent distributors.

In this system, existing distributors are incentivized to recruit new members by being rewarded with commissions not only from their own sales but also from the sales of their recruits’ network.

For instance, Amway, one of the leading international cosmetic companies in 2023 uses an MLM strategy where representatives earn by retailing their beauty and skincare products directly to customers as well as encouraging others to join their team.

Popularity Of MLM Cosmetics

The rising popularity of MLM cosmetics can be attributed to several factors, including the widespread influence of beauty bloggers and social media influencers. As more people seek flexible work opportunities, they are drawn toward the potential financial rewards offered by MLM makeup companies.

In recent years, a number of successful collaborations between well-known influencers and MLM brands have helped elevate these cosmetics into mainstream popularity. 

For instance, online beauty gurus raving about high-quality products from Mary Kay or Avon provide valuable endorsement that propels growth in sales for both the company and individual representatives.

This trend has also sparked an increase in new makeup MLMs entering the market as they recognize the immense potential within this lucrative industry segment.

Types Of MLM Cosmetic Companies

The MLM cosmetic industry encompasses a diverse range of companies offering various products and services. Types of MLM Cosmetic Companies include:

  1. Skincare-based MLM companies: Focusing primarily on skincare products such as cleansers, toners, moisturizers, serums, and anti-aging solutions. Examples include Rodan + Fields and Nu Skin.
  2. Makeup-based MLM companies: Offering a wide array of color cosmetics like foundation, concealer, eyeshadow, eyeliner, mascara, lipstick, and more. Mary Kay and Avon are well-known examples in this category.
  3. Haircare-focused MLM companies: Specializing in products designed to promote healthy hair growth or address specific hair issues such as Monat Global.
  4. Fragrance-focused MLM companies: Concentrating on the development and distribution of perfumes, colognes, body sprays, and other scented products like flavored candles and home accessories.
  5. Personal care product MLM companies: Providing customers with a variety of personal hygiene items including soaps, shower gels, shampoos, conditioners, and lotions such as Amway’s body care line.
  6. Nail care product MLM companies: Catering to the needs of nail enthusiasts with polishes, treatments, and accessories for maintaining healthy nails.
  7. Health supplement MLM companies: Branching into the cosmetics industry by promoting beauty from within through their nutritional supplements that may support skin health or promote hair growth like Jeunesse Global’s Reserve antioxidant supplement.
  8. Aromatherapy-based MLM companies: Offering essential oils and aromatherapy products aimed at enhancing one’s sense of well-being while also providing beauty benefits.
  9. Environmentally-conscious MLM cosmetic companies: Advocating for eco-friendly practices by using natural ingredients and sustainable packaging for their beauty products like Natura & Co.
  10. Multi-product MLM cosmetic companies: Carrying a broad selection across various categories within the beauty industry – from makeup to skincare to fragrances – allowing consultants to offer diverse options for their consumers, such as Oriflame.

Top MLM Cosmetic Companies In 2023

In 2023, the top MLM cosmetic companies to watch include industry giants such as Amway, Mary Kay, Avon, and Nu Skin, as well as emerging players like Pola Inc., Natura & Co, Oriflame, Jeunesse Global, and L.G.

1. Amway

Amway is one of the largest MLM cosmetic companies to watch in 2023. 

It was founded in 1959 by Jay Van Andel and Richard DeVos, and it is based out of Michigan. Amway offers a variety of beauty, health, and nutrition products that are distributed through an MLM business model.

In fact, Amway is the biggest multilevel marketing company in the US with a revenue of $8.1 billion and at least 15,000 employees. Additionally, Amway also operates internationally with a presence in more than 100 countries worldwide.

If you want to know more about this company, check our comprehensive guide to Amway, based on up-to-date facts and official data.

2. Mary Kay

Mary Kay is a leading MLM cosmetic company and one of the top makeup direct sales companies to watch in 2023. 

Founded in 1963 by Mary Kay Ash with just $5,000, the company has grown to generate over $3.5 billion in annual revenue and has built a global presence with sales in over 40 countries.

Mary Kay’s business model relies on independent salespeople who earn commissions by selling skincare and color cosmetics products directly to consumers. The company has an independent sales force of over 3.5 million people, making it one of the largest direct-selling companies worldwide.

If you want to know more about this company, check our comprehensive guide to Mary Kay, based on up-to-date facts and official data.

3. Avon

Avon is one of the most respected and recognized MLM cosmetic companies in the world, with a history that dates back over 130 years. 

The company has sales representatives across several countries, including the US and Canada, and it’s considered one of the strongest cosmetics brands globally.

It is ranked AAA+ in the list of top network marketing companies for 2023.

The brand has been included on various lists of top direct sales companies to make money from home due to its worldwide presence and reputation for quality products offered at competitive prices.

If you want to know more about this company, check our comprehensive guide to Avon, based on up-to-date facts and official data.

4. Rodan + Fields

Rodan + Fields is a dermatologist-founded skincare and beauty brand that has gained enormous popularity in recent years. 

Founded by two American dermatologists to help patients struggling with acne, the company specializes in skin care products and uses innovative formulas and technologies to give real visible results.

Headquartered in San Francisco, California, Rodan + Fields is considered one of the most successful peer-to-peer beauty companies out there. 

Their wide range of anti-aging skincare products includes serums, masks, eye creams, and moisturizers, among others.

In addition to its focus on skincare, the company also offers color cosmetics like lipsticks and foundations for its users.

If you want to know more about this company, check our comprehensive guide to Rodan + Fields, based on up-to-date facts and official data.

5. Pola Inc.

Pola Inc. is a Japanese MLM company that specializes in providing top-quality skincare products. 

It has gained significant popularity and recognition as one of the top-ranked cosmetic MLM companies in Japan, and it is associated with the leading makeup MLM companies to watch out for in 2023.

One unique selling point of Pola Inc. is its emphasis on using natural ingredients for making their products more eco-friendly and sustainable. From packaging to sourcing raw materials, Pola Inc.’s cosmetics prioritize environmental sustainability throughout all steps of production.

If you want to know more about this company, check our comprehensive guide to Pola, based on up-to-date facts and official data.

6. Natura & Co

Natura & Co is a Brazilian personal care and cosmetics group that has gained significant popularity in the MLM business model. With an estimated 6.6 million consultants, Natura & Co is among the biggest MLM companies globally.

The Natura Cosméticos brand operates under this group and focuses on eco-friendly soaps and skincare products. 

It prides itself on using natural ingredients sourced from Brazil’s biodiversity-rich regions, promoting sustainability while providing high-quality products to its customers through its trusted network of consultants.

If you want to know more about this company, check our comprehensive guide to Nature & Co, based on up-to-date facts and official data.

7. Nu Skin

Nu Skin is a leading MLM cosmetic company to watch in 2023. They specialize in skin and beauty products but also offer nutrition supplements. 

In 2017, Nu Skin had a revenue of $2.28 billion, which ranked them among the largest MLM companies globally according to Euromonitor.

Despite its success as an MLM company, Nu Skin has faced backlash over the years for claims of misleading marketing tactics and pressure on associates to recruit new members aggressively.

If you want to know more about this company, check our comprehensive guide to Nu Skin, based on up-to-date facts and official data.

8. Oriflame

Oriflame is a Swedish global corporation that has made its mark in the MLM cosmetic industry as one of the top companies to watch in 2023.

With a revenue of $987 million in 2022, Oriflame offers an extensive range of beauty and personal care products through its sales network.

What sets Oriflame apart from its competitors is its focus on sustainable practices such as eco-friendly packaging and natural ingredients. The company’s commitment to sustainability has earned it a place among the top MLM cosmetic companies to look out for in 2023.

If you want to know more about this company, check our comprehensive guide to Oriflame, based on up-to-date facts and official data.

9. Jeunesse Global

Jeunesse Global is a top MLM cosmetic company to watch in 2023. It offers skincare and anti-aging products that are marketed as revolutionary, with the potential to redefine youth.

Despite its popularity, Jeunesse Global has faced several lawsuits, complaints, and allegations of being a pyramid scheme. This negative reputation can be a challenge for those considering joining the company or promoting its products.

If you want to know more about this company, check our comprehensive guide to Jeunesse, based on up-to-date facts and official data.

10. L.G. Household & Health Care

L.G. Household & Health Care is a South Korean MLM business that produces and distributes household goods and personal care products, including cosmetics.

With a revenue of $1.3 billion in 2021, the company was ranked 16th among the top MLM companies worldwide.

One factor that sets L.G. Household & Health Care apart is its high-quality ingredients and focus on creating eco-friendly and sustainable products. 

The company’s cosmetic line includes skincare, makeup, and hair care products that prioritize natural ingredients while still delivering effective results.

If you want to know more about this company, check our comprehensive guide to L.G. Household & Health Care, based on up-to-date facts and official data.

Benefits Of Joining An MLM Cosmetic Company

Joining an MLM cosmetic company provides a multilevel compensation plan with potential for high earnings, and the opportunity to tap into the constantly growing global cosmetics market.

Multilevel Compensation Plans And Earning Potential

Joining an MLM cosmetic company can offer people a chance to start their own businesses and earn money.

Multilevel compensation plans are used by direct sales companies to encourage distributors to recruit new members and earn additional income through commissions and bonuses.

The earning potential of being a part of an MLM cosmetic company depends on factors like the compensation plan, sales performance, and recruitment success. For example, Mary Kay offers various levels of commission based on monthly wholesale purchases, ranging from 50% to 13%.

Oriflame’s compensation plan includes personal sales commission, team building bonuses, and leadership bonuses based on rank achieved within the company.

Cosmetic And Skincare Global Market

The cosmetic and skincare global market is highly competitive and constantly evolving. According to a report by Grand View Research, the global cosmetics market size was valued at $603.8 billion in 2020 and is projected to reach $758.4 billion by 2027, growing at a CAGR of 5%.

With such robust growth potential, it’s no surprise that MLM cosmetic companies have flourished in recent years. Joining an MLM company provides individuals with access to an established network for marketing and distributing products globally.

Additionally, many MLM companies offer training programs to help distributors build their businesses effectively while earning high commissions based on their sales volume.

Growth rate of the global cosmetics market 2004-2022Pin
The growth rate of the global cosmetics market 2004-2022 | Source: Statista*

This number tells us how much the worldwide makeup market grew each year from 2004 to 2022. In 2022, the makeup market around the world got about six percent bigger compared to the sales in the year before.

Risks And Challenges Of Joining An MLM Cosmetic Company

Joining an MLM cosmetic company may involve risks and challenges such as initial investment and ongoing expenses, pressure to recruit new members, reputation management, and researching the company’s history and reputation.

Initial Investment And Ongoing Expenses

Joining an MLM cosmetic company typically involves some level of investment, whether it is for a starter kit or an enrollment fee. 

The initial investment can vary greatly depending on the company and what they offer, but it is essential to do research beforehand and ensure that you are comfortable with the cost.

It’s important to keep in mind that while there may be costs associated with being part of an MLM beauty company, the potential earning opportunities can outweigh these expenses if you put in effort and work smartly.

Legitimate MLM companies will have clear commission structures and will primarily compensate members based on sales rather than recruitment bonuses.

Pressure To Recruit New Members

Joining an MLM cosmetic company can be tempting, with the possibility of earning additional income through commissions and bonuses. 

However, there is often pressure to recruit new members to be successful in these companies.

Furthermore, courts interpret greater pressure on members to recruit over marketing company merchandise as evidence of an illegal pyramid scheme. So, it’s important to carefully consider whether this business model aligns with your values and goals before deciding to join an MLM cosmetic company.

Reputation Management

Reputation management is a crucial aspect of joining an MLM cosmetic company. These businesses have a negative reputation for being pyramid schemes and preying on vulnerable individuals, which can make it challenging to build trust with potential customers and recruits.

It’s important to research the company’s history and reputation before joining, as well as monitor your own online presence to ensure that you are not associated with any questionable tactics or practices.

Additionally, building genuine relationships with customers and providing quality products can help improve the overall perception of the MLM industry.

Researching The Company’s History And Reputation

Before joining an MLM cosmetic company, it is essential to research the company’s reputation and history thoroughly. This includes looking at any past legal issues, reviews from previous distributors or customers, and profitability statements from previous years.

Many MLM companies have faced lawsuits in the past for various reasons, including pyramid schemes and misleading claims about their products’ effectiveness.

For example, some MLM companies prioritize sustainability practices by using eco-friendly packaging materials or prioritizing natural ingredients in their products. 

These factors can not only impact your personal satisfaction with the company but also affect how well you may perform as a distributor in terms of sales success.

Tips For Choosing The Right MLM Cosmetic Company For You

Consider the support and training provided, as well as choosing a company that aligns with your values and interests when looking for the right MLM cosmetic company to join.

Considering the Support And Training Provided

Before choosing an MLM cosmetic company, it’s essential to evaluate the support and training they offer. Look for a company that provides proper guidance and resources to help you succeed.

For example, Mary Kay is known for its comprehensive training program which includes online courses and workshops led by experienced consultants.

They also provide their consultants with mentorship opportunities to ensure that they receive personalized attention from a more experienced consultant who can guide them through the process of establishing their business.

Choosing A Company That Aligns With Your Values And Interests

When considering joining an MLM cosmetic company, it is crucial to choose a company that aligns with your values and interests.

Many MLM companies cater to specific demographics or niches within the beauty industry, such as eco-friendly products, anti-aging skincare products, or health supplement products.

If you are passionate about sustainable practices and reducing waste in the beauty industry, you may want to join an MLM company that prioritizes natural ingredients and packaging.

Alternatively, if you have experience in marketing or sales for anti-aging skincare products, you may be interested in a cosmetics-focused MLM company like Rodan + Fields.

MLM Cosmetic Companies With A Focus On Sustainability

Some MLM cosmetic companies prioritize eco-friendly and sustainable practices, as well as natural ingredients and packaging.

Companies With Eco-Friendly And Sustainable Practices

Several MLM cosmetic companies are prioritizing sustainable practices and reducing their environmental footprint by incorporating eco-friendly materials, reducing waste, and making their manufacturing processes more sustainable. 

Here are some of the top MLM cosmetic companies with an emphasis on sustainability:

  • Arbonne: With a belief in “pure, safe, and beneficial” products, Arbonne uses vegan-formulated skincare and makeup products that are cruelty-free and avoid harmful chemicals.
  • BeautyCounter: This company is committed to sourcing only clean ingredients for its skincare and cosmetics products. They also use eco-friendly packaging materials to reduce waste.
  • ILIA: This organic makeup company uses plant-based ingredients, recycled aluminum packaging, and glass containers for their products. They also prioritize environmentally friendly manufacturing processes.
  • LimeLife by Alcone: The company uses eco-friendly packaging materials made from sustainably sourced bamboo to reduce waste. Their products are also free from harsh chemicals like parabens and sulfates.
  • Perfectly Posh: This company offers cruelty-free, naturally-derived beauty products that avoid harmful chemicals like phthalates and parabens. Their packaging features biodegradable or recyclable components.

These companies not only prioritize the well-being of their customers but also recognize the importance of taking care of the planet. By choosing these eco-friendly options, individuals can make a positive impact on both their health and the environment.

Products That Prioritize Natural Ingredients And Packaging

Natural and eco-friendly cosmetics are growing in popularity, and MLM cosmetic companies have taken notice. Here are some of the top products that prioritize natural ingredients and packaging:

  1. Skincare: Many MLM companies offer skincare products that harness the power of natural ingredients like aloe vera, chamomile, and honey. These ingredients are known for their soothing properties and can help reduce redness, acne, and inflammation.
  2. Makeup: Natural makeup has come a long way in recent years, with many MLM companies offering plant-based options that are free from harsh chemicals. These products can include everything from foundation to lip balm.
  3. Haircare: Natural haircare is also on the rise, with more consumers looking for gentle alternatives to traditional shampoos and conditioners. MLM companies may offer natural options like sulfate-free shampoo bars or plant-based hair masks.
  4. Packaging: Many MLM companies are also prioritizing sustainable packaging options like glass bottles or recycled plastic containers. Some even offer refillable options to further cut down on waste.

Consumers interested in natural beauty products should look for companies that prioritize natural ingredients and sustainable packaging options. 

As mentioned earlier, circular and refillable options are becoming more popular as they provide a sustainable option for beauty product users while reducing waste in the environment.

Future Outlook For MLM Beauty Companies In 2023 And Beyond

The future outlook for MLM beauty companies looks promising as more and more consumers turn to network marketing products. 

In 2023, the beauty industry is expected to focus on meaningful beauty, including natural and organic ingredients that benefit both the skin and the environment.

Multi-use hybrids are also set to dominate in 2023, with skincare and makeup hybrid products becoming increasingly popular. MLM cosmetic companies should consider incorporating these multi-functional products into their lineup to stay ahead of the curve.

One challenge for MLM cosmetic companies will be dealing with increased competition from traditional retailers who are expanding their product range into the direct selling market.


In conclusion, the MLM cosmetic industry is thriving and there are numerous companies to watch in 2023. 

From Amway to Mary Kay, Avon, Rodan + Fields, and more, each company has unique compensation plans and product offerings that could be attractive to different individuals.

While joining an MLM cosmetic company can provide significant earning potential, it’s important to carefully consider the risks associated with it before making a decision.


What are MLM cosmetic companies and why should I pay attention to them in 2023?

MLM cosmetic companies are businesses that use a multi-level marketing system to distribute their products and grow their sales force. In 2023, these companies are expected to continue driving innovation in the beauty industry while serving as a platform for entrepreneurs to launch their own successful businesses.

How do MLM cosmetic companies differ from traditional brands on the market?

Unlike traditional beauty brands that rely on retail stores and third-party vendors, MLM cosmetic companies sell directly to customers through independent consultants who earn commissions off of product sales. This unique business model allows for enhanced customer engagement and personalization, making it a popular choice among consumers looking for more tailored solutions.

Which top MLM cosmetic companies should I be watching in 2023?

Some top-performing MLM cosmetic companies worth keeping an eye on include Mary Kay, Avon, Young Living Essential Oils, Younique, Arbonne International and Nu Skin Enterprises. These brands have established themselves as leaders within the industry thanks to quality products and innovative marketing strategies.

Can anyone become an independent consultant for an MLM cosmetic company?

Yes! Many multi-level marketing (MLM) cosmetic companies are always looking for new consultants. To join, people often need to buy starter kits or supplies from the brand first. Then they can start selling the products online or through events with friends and family. It’s important to choose a good company with quality products that match your values. Doing lots of research before you start can help you succeed and reach your goals over time.

Useful resources

There are several reputable websites where you can find reliable information on multi-level marketing (MLM) cosmetic companies and the regulations they need to comply with. Here are three:

  1. Federal Trade Commission (FTC): The FTC is a U.S. government agency that protects consumers and competition. They regularly publish information on MLM practices and regulations, making it a reputable source. You can find information on specific companies, consumer alerts, and guidelines for MLM businesses. Website:
  2. Direct Selling Association (DSA): The DSA is a national trade association for companies that market products and services directly to consumers through an independent sales force. While they represent MLM companies, they also enforce a Code of Ethics which all member companies must follow, which includes transparency, honesty, and fairness. Website:
  3. Better Business Bureau (BBB): The BBB is a nonprofit organization focused on advancing marketplace trust. They provide reviews and ratings on businesses, including MLM companies. You can check if a company has any complaints filed against it and how they resolved them. Website:

These websites will provide you with information about the practices of the MLM companies, their compliance with regulations, and any issues or complaints that have been raised against them.

However, it’s crucial to remember that while these resources are useful, they should not replace independent research and critical thinking when it comes to investing time or money in an MLM business.

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