MLM Hair Products: What Are They? Are They Safe?

In the network marketing industry, many of the world’s leading direct sales companies focus on producing:

In this article, we give a definition of MLM hair products, identify the leading manufacturing companies, and address the pros and cons of using these products.

What are MLM hair products?

MLM hair products are products sold under multilevel marketing programs.

These programs are designed to encourage salespeople to sell products to friends and family members. Some examples include Amway and Mary Kay cosmetics (we will discuss this in detail later in the article).

While these programs may seem like pyramid schemes, they aren’t illegal. However, many consumers feel uncomfortable buying products from strangers, and the programs themselves tend to be highly unregulated.

There are many different ways to participate in these programs, but the basic idea is that you recruit others to join your team and earn money selling products.

Why hair products are important in the Network Marketing industry?

Hair products are important in network marketing because they are a great way to attract new prospects.

People love having nice hair, and many women feel self-conscious if they don’t look good. So, when you tell them that you’re selling a product that helps them achieve beautiful hair, they’re going to be much more receptive to hearing about your business.

Plus, once they see that you’re offering something that they really need, they’re much more likely to join your team.

Global hair care market size [Graphic]

Besides being suitable for recruiting new consumers/distributors, hair care products belong to a fast-growing industry.

According to this estimate, the global hair care market was worth $70 billion in 2012 and is expected to reach $100 billion by 2025.

Global hair care products market sizePin
Source: Statista*

Leading countries of origin for exports of hair care products [Graphic]

Germany was the leading exporting country of hair products in 2021, with a total export value of over $1.6 billion USD.

During that year, the United States exported goods worth over $1,4 billion, followed by Italy with exports worth over $1,2 billion.

Global exporters of hair preparations 2021Pin
Source: Statista*

Types of MLM hair products

There are many different kinds of MLM hair products available, ranging from shampoos to conditioners to styling tools.

Some of these products are sold directly to consumers, while others are marketed to retailers who sell them to consumers. Depending on the product, the retailer may receive compensation for selling the product, or he may earn commissions on his own sales.

There are two main categories of MLM hair products: shampoo and conditioner.

Both of these products are designed to cleanse hair and remove dirt, oil, and buildup. However, they differ in the type of ingredients they contain. Conditioners tend to include moisturizing agents like oils, while shampoos tend to be formulated without any added moisture.

While both types of products are popular among women, men tend to prefer shampoos. 

Other products with a more specific function sold by MLM companies are:

  • Products for hair loss
  • Professional products for hairstylists
  • Products for hair growth
  • Hair mask
  • Hair color products

Hair color market share worldwide [Graphic]

By 2020, semi-permanent hair dyes’ share of the global hair coloring market was 31 percent, while temporary hair dyes’ share was around 26.4 percent.

By 2024, the global market for semi-permanent hair dyes is expected to decline to 29.7 percent of total hair dye sales.

Global hair color market share 2020Pin
Source: Statista*

Top 6 hair care Network Marketing companies

There are many MLM companies that produce and sell hair products. We have chosen 6 of the most prominent ones in the market.

Monat Global

Monat Global is a direct sales company that sells hair care products. Their products include shampoos, conditioners, styling gels, and more.

They sell these products through independent distributors, called consultants, who earn commissions on the products they sell.

These products are sold exclusively through the consultant network, and Monat Global doesn’t sell any of its own products. Instead, it relies on its consultants to generate revenue.

Examples of MLM hair products by Monat

Monat MLM hair productsPin
Monat MLM hair productsPin


Natura Company is a direct sales company that sells hair care products made from 100% pure ingredients, such as aloe vera, coconut oil, and shea butter. These products are designed to nourish and protect hair without stripping it of moisture.

Natura Company offers a wide variety of products, including shampoos, conditioners, styling gels, and serums. Their goal is to educate consumers about healthy hair care practices and encourage them to try their products.

Examples of MLM hair care products by Natura

Natura MLM hair productsPin
Natura MLM hair productsPin


Amway is a multi-level marketing company that sells beauty products and nutritional supplements. It’s considered the biggest network marketing company in the world.

Examples of MLM hair products by Amway

Amway MLM hair productsPin
Amway MLM hair productsPin

Nu Skin

NuSkin is a direct sales company that sells skin care products. The original company’s goal was to create a product line that could help women look beautiful without having to undergo painful procedures like laser treatments or chemical peels.

Today, NuSkin offers a wide variety of products, including anti-aging creams, eye creams, moisturizers, serums, and – of course – hair care products. 

Examples of MLM hair products by Nu Skin

NuSkin MLM hair care productsPin
NuSkin MLM hair care productsPin


Oriflame is a global cosmetics company that sells hair care products such as shampoos, conditioners, styling gels, and more.

The company offers both men’s and women’s lines, and many of their products contain natural ingredients like aloe vera, avocado oil, chamomile, grapefruit seed extract, lavender, rosemary, sage, tea tree, vitamin E, and ylang ylang.

Examples of MLM hair products by Oriflame

Oriflame MLM hair productsPin
Oriflame MLM hair productsPin


Cosway is a direct selling company that sells hair care products. Their products include shampoos, conditioners, and styling products.

They sell these products directly to consumers via retail stores and catalogs. 

Examples of MLM hair products by Cosway

Cosway MLM hair productsPin
Cosway MLM hair productsPin

Most popular hair care brands in 2022 [Graphics]

According to the findings of a recent poll, Herbal Essences is the most popular hair care brand among women in the United States in the first quarter of 2022, with 62 percent of female respondents having a favorable impression of it.

Pantene and Head & Shoulders came in second and third, with 59 percent and 57 percent, respectively.

Most popular hair care brands for women (graphic)Pin
Source: Statista*

Head & Shoulders is the most popular hair care brand among men in the United States in the first quarter of 2022, with 59 percent of male respondents having a favorable impression of it.

Pantene and TRESemmé came in second and third, with 43 percent and 39 percent, respectively.

Most popular hair care brands for men (graphic)Pin
Source: Statista*

Are MLM hair products safe?

MLM hair products are safe, provided that you follow the rules set forth by the manufacturer.

There are many different brands of these products, and they vary greatly in price and quality. Some are made from cheap materials like plastic, while others are made from high-quality ingredients like silk and keratin protein.

Regardless of the type of product you end up buying, always read the label carefully to ensure that it doesn’t contain any harmful chemicals.

Make sure that the product contains only natural ingredients and isn’t filled with harsh chemicals that could damage your hair.

Also, look for a seal of approval from organizations such as the Better Business Bureau. These seals indicate that the company behind the product is trustworthy and reliable.

Risks associated with the use of MLM hair products

There are many risks associated with using hair care products marketed via multilevel marketing schemes. Here is a list of the most common ones.

DISCLAIMER: The risks on this list are ONLY related to companies, products, and salespeople of low quality or poor ethics.

#1. Product-related risks

Hair Loss and Hair Breakage – Hair loss is one of the most common side effects of using these types of products, due to their action on hair follicles.

Some companies claim that their products can prevent hair loss, but there isn’t any scientific evidence to support those claims.

In general, you run the risk of going into various types of hair damage.

Dandruff – Dandruff is another problem associated with using these types of products, especially if you don’t wash your hair often enough. If you use shampoos containing harsh chemicals, you may damage your scalp and cause dandruff.

Scalp Irritation – Some of these products contain ingredients that irritate the skin. They may also contain alcohol, which can dry out your skin.

Allergies – Many of these products contain fragrance oils, which can trigger an allergic reaction in sensitive individuals.

Health Issues – These products aren’t regulated by the FDA, so they may contain harmful substances such as formaldehyde.

Overuse of Alcohol – Alcohol is used in many of these products because it makes them easier to apply. However, excessive consumption of alcohol can lead to health problems.

Harmful Ingredients – Ingredients found in these products may harm your health. For instance, parabens are known carcinogens.

Fraudulent Products – Some MLM products are fraudulent. They may contain disguised dangerous substances or ineffective ingredients.

Unreliable Information – Many multilevel marketing firms do not provide reliable information about their products. They often fail to disclose key details about their products, such as ingredient lists.

So it may happen that products contain dangerous or toxic substances (such as formaldehyde, acetone, and benzene).

Ineffective Products – Some multilevel companies sell ineffective products. They may sell products that don’t deliver the promised results.

Low-Quality Products – Some manufacturers produce low-quality products. They may sell substandard products at inflated prices.

Unlicensed Products – Some MLM products may violate federal laws. They may contain hazardous substances, or infringe upon intellectual property rights.

Unregulated Labels – Products labeled “natural” may still contain artificial ingredients. The term “organic” does not guarantee safety.

#2. Business model-related risks

Unnecessary Spending – Sometimes multilevel marketing companies charge exorbitant prices for their products. This means that you won’t save much money if you decide to purchase these products instead of buying similar products from regular retailers.

Lack of Transparency – Most MLM companies don’t provide full disclosure regarding the contents of their products. They also don’t disclose whether their products were tested by independent laboratories.

Poor Customer Service – Companies that offer poor customer service are usually run by inexperienced managers. They may not understand how to handle complaints properly, resulting in unsatisfied customers.

Scams – Scammers sometimes set up fake websites to trick unsuspecting consumers into purchasing their products. These sites may ask you to pay for shipping costs upfront, or they may request personal information such as credit card numbers.

Illegal Activity – Some network marketing businesses engage in illegal activity. They may sell unapproved drugs or counterfeit goods.

Conflicts of Interest – Some firms may have conflicts of interest. They may receive commissions from selling their products, or they may earn additional income from advertising.

Deceptive Business Models and Illegal Pyramid SchemeSome MLM schemes involve deceptive business models. They may force people to buy expensive starter kits, or they may require you to spend thousands of dollars to qualify for bonuses.

Unfair Competition – Multilevel marketing companies unfairly compete against each other. They may try to lure customers away from competitors by offering better deals.

Unreasonable Terms & Conditions – Some agreements may include unreasonable terms and conditions. They may require you to sign contracts that bind you to unfair obligations.

Unclear Compensation Plans – Talking about business opportunity for distributors, compensation plans may be unclear. MLM companies may offer confusing compensation structures, or they may change their policies unexpectedly.

Unfair Rewards Programs – Rewards programs may be unfair. They may reward only certain participants, or they may favor new members over established ones.

Unethical Business Practices – Direct selling businesses may practice unethical business practices. They may sell products below cost, or they may manipulate product pricing.

Unstable Supply Chains – Supply chains may be unstable. Manufacturers may stop producing a particular product, or they may discontinue production altogether.

#3. Marketing-related risks

False Promises – Companies promise unrealistic results. For example, they may tell you that their products will give you thicker hair within two weeks, but that doesn’t happen.

Misleading Claims – Some MLM companies make misleading claims about their products. They may say that their products are organic, natural, or safe, but they actually contain harmful substances.

Unethical Marketing Practices – Direct selling companies may employ unethical practices to promote their products. For example, they might send unsolicited emails to potential customers, or they may place ads on search engines without permission.

Unscrupulous Salespeople – Unscrupulous salespeople may take advantage of naive customers. They may lie to you about the benefits of their products, or they might exaggerate the effectiveness of their products.

Unwarranted Expectations – Network marketing companies should be realistic about what their customers want. They shouldn’t expect miracles from their products.

Unethical Marketing Tactics – Some multilevel marketing organizations use unethical tactics to market their hair care products. They may pressure employees to buy their products, or they could deceive customers.

Tips about hair care treatments

Hair care products and treatments are an essential part of any woman’s (or men’s) beauty regimen. They play a major role in keeping our hair healthy and shiny.

As we’ve just seen, however, most of us don’t realize how much damage these products can cause to our hair.

Here are five tips about hair care products and treatment.

#1. Don’t Use Hair Products That Contain Parabens

Parabens are chemicals used in cosmetics and personal care products. Some parabens are known to disrupt hormone levels in humans.

They may also cause skin irritation and allergic reactions.

It’s recommended that you avoid using hair products containing parabens.

#2. Avoid Using Shampoo With Sodium Lauryl Sulfate

Sodium lauryl sulfate (SLS) is one of the main ingredients found in shampoo. It strips away moisture from your hair, leaving it dry and brittle.

This makes your hair weak and prone to breakage.

Avoid using shampoos with sodium lauryl sulfate. Instead, opt for shampoos without this ingredient.

#3. Try to Buy Organic Cosmetics

Organic cosmetics are made from plants and herbs instead of synthetic chemicals. This means that they contain fewer toxins than conventional cosmetics.

These natural cosmetic products are better for your health and the environment.

Try to purchase organic cosmetics whenever possible.

#4. Consider Using Natural Dyes

Natural dyes are safe for your hair and scalp. They won’t strip away too much color from your hair.

Instead, they give your hair a nice, natural glow.

Consider using natural dyes in your hair care regimen.

#5. Be Careful About Hair Treatments

Hair treatments are another common source of damage to your hair.

Some hair treatments can weaken your hair strands and leave them vulnerable to breakage.

Be careful about using hair treatments. If you notice that your hair has become weaker after using certain hair treatments, stop using them immediately.

In short, remember to always pay close attention about hair care to ensure that your hair stays healthy and strong.


What are MLM hair products?

The definition of MLM Hair Products is a product line sold under a multilevel marketing plan. These products include shampoos, conditioners, and styling gels. Many of these products are marketed toward women, although men may also use them. They contain ingredients like coconut oil, olive oil, jojoba oil, aloe vera, avocado oil, shea butter, argan oil, etc. 

What is the fastest-growing hair company?

MONAT Global Corp (MONAT) has been included in the Inc. 5000 list of America’s fastest-growing private firms, ranked 653 with a growth rate of 718%. MONAT has been included in the coveted list for the first time in 2020.

Why do hairdressers hate Monat?

Monat products are a popular line of professional hair care products designed specifically for stylists. However, many hairdressers dislike the product because it contains ingredients that dry out their clients’ hair. Many hairstylists feel that the products cause damage to their client’s hair, and they complain about the smell. Some hairstylists claim that the products irritate their eyes, causing redness and irritation. Others say that the products are too expensive and that they’d rather use cheaper alternatives.

Why is MONAT so controversial?

Monat is a direct sales company that sells hair care products. While many women love their products, others feel like they’re being sold something they didn’t ask for.

Some people believe that Monat is selling them products that aren’t natural and that they’re being duped into buying something that doesn’t really work. Others say that Monat is pushing products that aren’t good for their hair. Still, others claim that Monat isn’t transparent about exactly what goes into their products and that they’re trying to sell products that aren’t necessary.

Regardless of what you think of Monat, it’s clear that there’s a lot of controversy surrounding the company. Also, there are many complaints about the products’ side effects, and there are currently several US class action lawsuits against the company.


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