Top Network Marketing Companies in 2023 (by Revenue and by Salespeople)

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What are the best network marketing companies in the world, the most popular MLMs, and the direct selling companies with the most impressive revenues?

Below you will find the complete 2023 list (updated to official data as of the end of 2022) and the 2022 list (updated to official data as of the end of 2021).

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List of TOP 50 MLM and direct selling companies by revenue

Official revenue data for the year 2022 (in U.S. dollars):

Official revenue data for the year 2021 (in U.S. dollars):

NOTE – This list is compiled based on public filings of listed companies, revenue data submitted by private companies that are members of direct selling associations, and self-reported sales numbers by private companies.

List of MLM and direct selling companies by salespeople

Official salespeople data for the year 2021 (in 1,000’s):

Extra notes on the sales force data:

• Herbalife had approximately 6.3 million members in 2021 (includes 2.5 million preferred members, 2.3 million distributors, and 0.3 million sales representatives and independent service providers in China).
• Nu Skin only provides data of its US sales force at 224,796.
• The latest Young Living data is for 2018 at 660,000.
• Mary Kay only provides data of its US sales force at 600,000.
• Nature’s Sunshine data includes independent consultants, affiliates, and customers at 600,000.
• LG H&H’s data comes from its subsidiary, Avon North America.
• Pruvit only provides data of its US promoters in 2019 at 39,692.

Comparison of revenue and sales force numbers

Companies	Revenue of top network marketing companies worldwide in 2021	Official sales force data of top MLM companies for 2021	Revenue per sales force
Amway	$8,900,000,000	3,000,000	$2,966.67
Natura &Co	$7,200,000,000	7,700,000	$935.06
Herbalife	$5,800,000,000	2,600,000	$2,230.77
Vorwek	$4,600,000,000	577,000	$7,972.27
eXp Realty	$3,800,000,000	80,000	$47,500.00
Avon	$3,400,000,000	5,000,000	$680.00
Primerica	$2,710,000,000	130,000	$20,846.15
Atomy	$1,830,000,000	16,000,000	$114.38
Tupperware	$1,600,000,000	2,900,000	$551.72
Medifast	$1,530,000,000	59,800	$25,585.28
LG H&H	$1,300,000,000	250,000	$5,200.00
Oriflame	$1,260,000,000	3,000,000	$420.00
Usana	$1,190,000,000	500,000	$2,380.00
Telecom Plus	$1,130,000,000	45,000	$25,111.11
Ambit	$1,040,000,000	600,000	$1,733.33
Scentsy	$1,020,000,000	250,000	$4,080.00
Belcorp	$1,000,000,000	800,000	$1,250.00
Beachbody	$873,000,000	400,000	$2,182.50
Rodan + Fields	$870,000,000	355,074	$2,450.19
Betterware	$803,000,000	952,400	$843.13
Pola	$691,000,000	27,000	$25,592.59
Omnilife	$563,000,000	5,000,000	$112.60
Plexus	$505,000,000	550,000	$918.18
Faberlic	$418,000,000	700,000	$597.14
LR Health & Beauty	$325,000,000	300,000	$1,083.33

This chart provides a clearer illustration of the table comparison:

Biggest and most popular MLM companies

The industry of network marketing and direct selling is vast and ever-expanding.

If you want to broaden your vision beyond the official lists of the top companies, below you will find an overview of all the most successful MLM companies today.

Whether you are an enthusiast, a journalist, or someone who is thinking about how to get started in network marketing, you will find a comprehensive overview here.

Further reading – What Is A Network Marketing Company? A Straightforward Response

Amway is a multinational direct-selling company founded in 1959 by Jay Van Andel and Richard DeVos. 

The company sells over 400 products in more than 90 countries. Amway’s business model is based on independent salespeople selling products directly to other consumers.

Amway sells a variety of household, beauty, health, and personal care products through network marketing channels. 

Their products include nutritional supplements, cosmetics, cleaning supplies, and personal care products. They also sell home care products such as dish soap and laundry detergent under the Amway brand name.

The company offers a wide range of services to its distributors, including training courses, literature from successful distributors, and incentives for reaching goals set by the company.

Natura &Co is a network marketing company founded in 1969 that sells a wide range of products, from cosmetics to skincare to nutrition.

Its business model consists of selling products through independent salespeople who are paid for each sale they make. This helps the company avoid having to deal with its own inventory, which allows it to focus on product development.

The company’s products are sold through two channels: direct selling and digital selling. The direct selling channel involves salespeople selling directly to customers in person or over the phone; the digital channel sells online or through social media platforms like Facebook.

Natura Cosmetics has historically been focused on Brazil. Still, it has recently expanded into other countries, including Mexico and Colombia, as well as several European nations such as France, Italy, and Spain (though they don’t yet have operations in Europe).

Herbalife is a global nutrition and weight management company with a network of independent distributors. They sell nutritional supplements, personal care products, and weight management products in over 90 countries.

Herbalife’s business model is based on direct selling by independent distributors who market Herbalife products to individuals seeking to improve their health. The company has been in business since 1980.

The company sells its products through a network of independent distributors who are paid commissions based on their sales to retail customers. 

Herbalife offers its products at wholesale prices to its distributors, who then resell these products to retail customers at a markup that varies depending on factors such as product category or location.

Vorwerk is a European company that sells home cleaning products. The company was founded in Germany in 1883 by Carl Vorwerk and his son, Heinrich, and they started the company to create a vacuum cleaner that could be used to clean up animal hair and household dust.

The company offers four primary product lines: vacuums, carpet sweepers, appliances, and cleaning supplies. Its products are available through various retailers, including Amazon and in-store at retailers such as Target.

Vorwerk’s business model is based on direct sales to consumers via its website or through in-person meetings with salespeople in local areas. Salespeople earn commissions based on the number of products they sell each month.

eXp Realty is a global real estate company that was founded in 2009. They offer services for buyers and sellers of real estate, including listing and selling homes, finding new clients, and helping people find the right loans.

eXp Realty has been growing rapidly since it started; it has grown from $21 million in revenue to $3 billion in revenue from launch through 2018. This growth occurs because they can attract new salespeople by offering them a share of their income.

Coway is a network marketing company that sells air purifiers, bidets, water purifiers, and softeners. Coway was founded in 1989 and is headquartered in Seoul, South Korea. 

The company has grown rapidly since its founding and now has over 6 million customers worldwide. 

Coway’s business model relies on its innovative air purifiers, which are sold online and offline through a network of partners. Coway products are currently available in over 60 countries around the world.

Primerica is a direct sales company that sells financial products to middle-income households. 

The company’s business model is centered around recruiting and training new salespeople, who then sell the company’s products to their networks of friends, family, and colleagues. 

Primerica has been in business since 1977 and has grown steadily over time. In 2021, the company reported revenue of $ 2.71 billion and millions of active salespeople worldwide.

The company’s products include term life insurance policies and mutual funds. Primerica also provides mortgage loans for its clients, often through partnerships with other financial institutions like Wells Fargo or Bank of America.

Nu Skin was founded in 1984 by Steve Lund and Blake Roney. The company has over 1 million sales representatives worldwide and sells its products in over 50 countries. 

It is known for its product range, including anti-aging serums and creams, weight loss supplements, nutrition bars, and personal care products like body butter and lotions.

Nu Skin’s business model is based on direct selling—that is, its salespeople recruit other salespeople (known as “consultants”) who are responsible for selling products directly to customers. 

The company offers several different compensation plans for consultants, including a straight commission structure or a hybrid model that includes both commissions and bonuses based on performance.

The company’s products are sold via independent distributors who earn commissions on sales made by their teams. Nu Skin’s products are available through direct sales channels, including independent distributors as well as online retailers such as eBay and Amazon Marketplace.

PM-International is a network marketing company that sells high-quality nutritional supplements, skin care products, and nutrition plans. 

The company has been around since 1992 and currently has over 50 offices and agents in 20 countries worldwide.

The products sold by PM-International are under the brand name FitLine. These products are designed to help customers lose weight and increase energy levels while improving skin tone and reducing wrinkles. 

Other products help people feel better about themselves, such as makeup remover pads and nail polish remover pads containing activated charcoal powder, which helps remove toxins from your body and improve facial circulation.

Atomy is a network marketing company founded in 2009 by its CEO Han-Gil Park. The company sells skincare products, including serums, moisturizers, and cleansers.

Atomy’s business model is centered around its two main product lines: one focused on skincare products for women and one focused on skincare products for men.

The company’s products are sold through a multilevel marketing (MLM) system, which means that distributors can earn commissions through their sales efforts and recruitment efforts—if they recruit other distributors who sell products themselves.

Tupperware is a direct sales company that sells plastic food storage containers and accessories. The company was founded in 1946 and has become a household name in the world of direct sales.

The company’s business model is based on recruiting independent distributors who sell Tupperware products to their friends and families. These independent distributors earn a percentage of their sales, and Tupperware also offers bonuses for recruiting new members.

Tupperware has a wide selection of products, including plastic food storage containers, knives, cutting boards, measuring cups, kitchen utensils, and more. It also offers various beauty products, such as makeup cases and vanity sets.

Medifast is a network marketing company that sells weight loss products. It was founded in 1980, and its products are sold through independent distributors. The company has grown to include more than 1,400 employees and 13 manufacturing facilities as of 2018.

The business model of Medifast involves selling its products through independent distributors who sell them door-to-door or in retail stores. Products include meal replacements, protein shakes, snacks, and meal bars.

Medifast sells its products in both the United States and Canada under the name Medifast Direct, Inc., as well as in 57 other countries under the name Medifast Global Holding B.V.

Oriflame is a Swedish-based network marketing company founded in 1967 that sells beauty and wellness products, including cosmetics, skincare, fragrances, body & hair care, and more. 

Oriflame’s business model is a multilevel marketing (MLM) company where independent distributors or “consultants” sell products directly to customers. 

Consultants earn money by commissions from sales and recruiting other consultants. As consultants recruit more people into the company, they gain access to higher-level compensation plans.

The products sold by Oriflame include Cosmetics (eye shadow, lip glosses, etc.), Fragrances (perfumes, etc.), Skin Care/Makeup Removers (moisturizing creams, etc.), Body Care (shampoos, etc.), Hair Care (shampoos, etc.), Oral Care (toothpaste, etc.).

Usana Health Sciences is a network marketing company that sells nutritional products. The company was founded in 1992 by Dr. Myron Wentz. The company’s name is derived from the Latin word us, meaning we.

The business model of Usana Health Sciences is based on an independent distributor network that offers health products to consumers through a multilevel marketing (MLM) system. 

In addition to selling nutritional supplements, the company also sells weight management and personal care products.

Telecom Plus is a network marketing company that provides telecom services to businesses. The company sells its products and services directly to businesses, then sells to end-users.

The company’s products include data center services, cloud computing, security solutions, unified communication, and business continuity services. 

Telecom Plus also offers customers access to various communication technologies, including public telephone networks, mobile networks, satellite communications, and fiber optics.

Telecom Plus has a unique business model that enables it to provide quality services at a low cost. The company has been able to achieve such success by utilizing the internet technology combined with its infrastructure, which helps reduce costs compared to traditional methods of providing telecommunications services.

The group is headquartered in London, UK, and was founded in 1996.

Ambit Energy is a leading provider of natural gas, electricity, and renewable energy products to homes and businesses across the U.S.

It is a direct sales company that sells electricity and natural gas directly to customers. The company’s customers include both residential and commercial consumers.

The company’s business model is unique because it allows its customers to save money by using electricity at night. Customers can participate in this program by signing up with Ambit Energy, which will provide them with an energy-efficient thermostat, a power-saving outlet adapter, and a smart meter that monitors their energy use 24 hours a day.

It has offices in more than 30 states across the United States.

Jeunesse is a network marketing company that sells skincare and beauty products. 

The company is based in the USA and has been in business since 2009. It now has offices worldwide, serving more than 88 markets.

They have a wide range of products for different types of skin, including anti-aging creams, eye creams, moisturizers, and cleansers. Jeunesse also has a line of makeup products that contain minerals from the Dead Sea.

L.G. Household & Health is a network marketing company that sells health and household products.

The business model of the company is multilevel marketing. In this model, independent distributors sell products to customers who are also distributors. The products sold include skin care, cosmetics, and household cleaning products.

L.G. Household & Health has been operating since 2001, with headquarters in Seoul, South Korea.

Forever Living is a network marketing company that sells aloe vera products. They have been in business since 1978, and their headquarters is in Arizona, U.S.

The company sells its products through a network of independent distributors. They also provide a training program for new distributors and ongoing support for all its members.

Forever Living’s product line includes aloe vera gel and juice, personal care products like shampoo and conditioner, household cleaners, skin care products like sunscreen and moisturizer, bath soaps, laundry detergents, and more.

AmorePacific is one of the top network marketing companies in South Korea. 

The company was founded in 1945 by Suh Sung-whan, inspired by his mother’s love of beauty products. Amore Pacific is known for its wide range of skincare products and cosmetics.

Amore Pacific’s business model is based on direct sales through independent distributors who sell its products. The company offers distributors a wide range of products, including skincare, makeup, fragrance, and hair care items.

Avon is a direct selling company that was founded in 1886. The company has over 7 million representatives, making it one of the largest direct-selling companies in the world. 

Avon’s business model is based on network marketing and consists of three main groups:

• Independent representatives who sell products to customers.
• Sales leaders (or “motivational leaders”) help independent representatives succeed.
• Regional managers who oversee sales leaders.

Avon sells a wide range of beauty and personal care products, including makeup, skincare, fragrance, hair care products, costume jewelry, and more.

In 2020 Avon was acquired by Nature &Co.

Infinitus is a Chinese network marketing company that sells nutritional supplements. 

The products are made from natural ingredients, and the company claims to use the most advanced technology in its manufacturing process. 

The primary goods they sell are Infinitus Health, Beautrio Skin Care, Vitabelle Skin Care, Phytocare Personal Care, Homemade Household Productssim, and Benelife Health.

The business model of Infinitus is based on selling products through a network of independent distributors. Distributors earn commissions based on sales made by customers they recruit into the company.

Mary Kay is a direct sales company that sells skincare, cosmetics, and fragrances. 

The company has been in business since 1963, and they have already been among the top 10 network marketing companies in the past.

Mary Kay offers a wide range of products in their catalog, including makeup, skincare, fragrances, body care, accessories like purses and jewelry, and even hair care products

Young Living is a network marketing company founded in 1993 that sells essential oils and other natural products.

The Young Living business model is based on “a shared vision for health and wellness.” The company believes everyone should have access to high-quality, pure botanical products to help them live healthier lives.

Young Living offers a wide range of essential oils, body care products, nutritional supplements, and more.

Rodan + Fields is a direct-selling company that offers skincare products. The company was founded in 2007 by Dr. Katie Rodan and Dr. Kathy Fields, who both have PhDs in dermatology.

Rodan + Fields sells skincare products through a network of independent consultants who sell the products to clients and make commissions on sales. 

The product line includes moisturizers, cleansers, acne treatments, eye creams, and more.

Scentsy is a fragrance company that sells wickless scented candles, laundry fragrances, and essential oils.

It was founded in 2004 by Heidi and Orville Thompson, and has since become an award-winning international fragrance company. Plus, it offers a business opportunity to hundreds of thousands of independent Scentsy consultants around the world.

Scentsy products include a range of home, personal care, kids, and pets’ products. It’s also a member of the Direct Selling Association.

Belcorp, also known as L’Bel, is a Peru-based beauty company that has been in the beauty industry for over 50 years.

The company operates under the direct selling model and promotes beauty products through its brands L’Bel, Ésika, and Cyzone. Belcorp’s products include skincare, cosmetics, and perfumes.

As stated by the company, it has a network of over 800,000 consultants in 14 countries and is a member of the Direct Selling Association.

Beachbody is also known as Team Beachbody and BODi.

It is a California-based company offering fitness and weight loss programs. Beachbody’s products include Shakeology, P90X, and Insanity. The company has over 2.8 million subscriptions, 110+ programs, 4,500+ on-demand videos, and 440+ live-stream workouts.

Beachbody has set trend for community-based in-home fitness. It offers one of the nation’s most popular in-home fitness content on-demand and through its live streaming platform.

In 2021, Beachbody brought in the Connected Fitness program. It includes commercial-grade bikes utilizing heart rate technology to optimize your cycling workout effectiveness. This also includes the ability to stream all Beachbody fitness content directly from the bike’s 360-degree swivel tablet.

Beachbody is a member of the Direct Selling Association and provides a Statement of Independent Coach Earnings for its Team Beachbody coaches.

Betterware is a Mexican-based company providing various household products.

The company has more than 80 years of experience. Its catalog includes hundreds of products ranging from kitchen utensils to gardening equipment.

The Betterware Family is made up of Associates, Distributors, and corporate collaborators who have their own businesses and earning an extra income with flexible schedules.

Pola is a Japanese-based company that produces cosmetics, skincare, personal care, and nutrition products (based on the Bio-Active Theory).

Established in 1929, it now operates globally with around 27,000 salespersons and 3,000 stores nationwide. Its Pola Beauty Directors are responsible for the promotion and distribution of the company’s products.

Prüvit is a USA-based company focused on wellness, weight loss, and nutritional ketone supplements.

The company’s products such as Keto//OS and Keto//KREME 2.0, are aimed at providing a more efficient fuel to help optimize human potential. Prüvit is among the global leaders in ketone technology and have a community-based approach to social commerce.

OmniLife is a Mexican-based company offering various products ranging from dietary supplements and skincare to soft drinks.

The company has multiple subsidiaries, including SEYTÚ, NFUERZA, OML, OMNIA, EDUCAR+E, and the Jorge Vergara Foundation. They aim to transform people’s lives through various approaches.

The company’s most significant football club, Club Deportivo Guadalajara, has more than 40 million fans worldwide. It’s one of the most popular teams in both male and female leagues in Mexico.

RIMAN is a Korean-based company focused on health and wellness, primarily offering health supplements.

The company aims to improve people’s health through innovative and high-quality products. And its products, including supplements, are made from natural ingredients such as houttuynia cordata, which is believed to have various health benefits.

LegalShield is a legal subscription service providing access to lawyers for a monthly fee.

The app and website lets you select a legal category, and within a business day, you can speak to a local lawyer who can help you with your legal issue. Essentially, it’s a subscription alternative to paying a lawyer by the hour.

Plexus Worldwide is a multilevel marketing company selling weight-loss supplements, probiotics, skincare, personal care, and nutrition products.

Plexus has a broad range of products, including Slim, Lean, and Bio Cleanse. Customers can purchase products through independent ambassadors, also known as Plexus ambassadors.

Miki Corp. is a Japanese MLM company offering nutritional supplements, beauty supplements, and household detergents.

The company’s products are based on the development concepts of “health,” “nature,” and “safety.” Miki Corp. has headquarters in Tokyo and Osaka and was established in January 1966. The company has 250 employees as of January 2021 and is led by Representative Director and President Jun Kadota.

FARMASI is a multi-level marketing company offering makeup, fragrance, personal care, and supplement products.

The company’s motto is “Welcome to the world of beauty.” Here, sales representatives are called Beauty Influencers as well as Entrepreneurs. And the product line includes BeFit, Dr. C. Tuna, Age Reversist, and NutriPlus.

The company has its headquarters in Istanbul, Turkey. In the US, it’s known as FARMASI US.

Nature’s Sunshine Products is an American MLM company selling dietary supplements and wellness items.

The company’s products include Probiotic Eleven, LBS II, and Nutri-Calm. Nature’s Sunshine Products is a member of the Direct Selling Association (DSA).

New Image International is a leading New Zealand-based health and nutritional product provider.

Its product line includes nutritional colostrum, weight management, and skincare supplements. Such products are distributed by Independent Distributors (includes higher ranks of distributors such as Managers, Supervisors, and Executives).

New Image International is part of the New Image Group and is associated with Baby Steps Goat Milk.

Hy Cite Enterprises was established in 1959 in Madison, Wisconsin, by Peter O. Johnson, Sr. and a friend.

Hy Cite has three premium range cookware lines, NutraEase, Royal Prestige, and Kitchen Charm. These products are not sold in stores but are instead exclusively sold by Independent Distributors. The target markets feature the United States, Latin America, Canada, Europe, and Asia.

The company also has corporate offices in Mexico, Brazil, Colombia, Peru, and Argentina. And the company is a member of the Direct Selling Association.

Faberlic is a Russian-based company specializing in skincare.

Faberlic offers a wide range of skincare and makeup products, personal hygiene products, and fragrance collections with vegan and botanical formulas. It also has a wide range of makeup products with innovative formulas at affordable prices.

Partylite is a candle company that also sells home styling pieces, car air fresheners, and flameless fragrance forms.

The company develops fragrances and embraces conscious design, cruelty-free products, essential oils, clean burn, and non-toxic products. Its odor-neutralizing Fresh Home collection is popular among customers.

LR Health & Beauty is a German-based company offering health and beauty products.

The company has been in business for more than 35 years and believes in fostering freedom, community, family, and possibilities for its customers. LR’s health and beauty products are made in Germany.

FORDAYS is a Japanese company selling nucleic acid nutritional items.

The company was founded in 1997 and has its corporate headquarters in Tokyo. It’s involved in the development and sales of dietary supplements and cosmetics. As of March 2022, the company’s annual revenue was 32.5 billion yen, and it has 237 employees.

It’s affiliated with organizations such as the Japan Direct Selling Association, National Association for Direct Selling and Distribution, and the Tokyo Chamber of Commerce and Industry.

Best World International Limited is a Singapore-based company selling skincare, nutrition, and wellness products.

The company has sub-brands such as Avance Health, CellSpa therapy, DR’s Secret, Aestier by DR’s Secret, OpTrimAx enzymatic weight management, Miraglo microfibers, and PentaLab wellness and body.

Princess House was established over 55 years ago.

It offers high-quality cookware, food storage containers, cutlery, beautiful table settings, and high-quality electrics. As stated by the company, its products are designed to make life happier, healthier, and more beautiful at home.

Pro-Partner is also known as Puzhong Enterprise Co., Ltd.

It’s a Taiwanese company specializing in the biotechnology nutritional food market. The company was founded in 1998 and transformed into a multilevel marketing company in the same year. Pro-Partner is one of the largest direct selling companies in Taiwan.

Vestige Marketing is an Indian company selling cosmetics, health supplements, and personal care products.

The company was established in 2004 and has been expanding its product range every year. Currently, Vestige has over 3000+ online and offline sales outlets in India, multiple international offices, and several distributor centers.

It’s an ISO 9001-2015 certified direct selling company.

Grupo Hinode is a Brazilian multilevel marketing company offering multiple products, including hair and body care, fragrances, makeup, nutrition, and face care.

The company owns a large factory in São Paulo with a production capacity of over 9 million items per month. Hinode sells its products both in Brazil and internationally.

Noevir is a Japanese MLM company offering skincare, cosmetics, and nutritional supplements.

It has a US office in California and its products include Neurogic Body Milk, EXTRA Skincare, 105 Skincare, NHS Skincare, and more. Plus, it’s a member of the Direct Selling Association (DSA).

Naturally Plus is a Japanese MLM company offering nutritional supplements.

The product range includes Izumio hydrogenized water and Super Lutein multi carotenoid nutritional supplements for eye health. Another notable product is the Mirto+ with Mirtogenol®. Naturally Plus refers to its sales representatives as affiliates.

LifeVantage is a US MLM company based in Utah.

LifeVantage offers wellness, nutritional supplements, and skincare products. Its product line includes Protandim Dual Synergizer, AXIO Smart Energy, and TrueScience Beauty System.

The company’s motto is “Biohack your body.” And it’s a member of the Direct Selling Association.

Immunotec is a Canadian MLM company offering nutrition and wellness supplements.

Its products include Immunocal Optimizer, Cogniva with SYNPA-PS50, and Probio 3+. The company’s motto is “the science of living better.” And it’s a member of the Direct Selling Association.

APLGO positions itself as an international company that moves quickly, promotes healthy products, and offers an exclusive opportunity to generate steady income.

The company’s product line includes a range of health and skincare supplements. APLGO operate in over 60 countries around the world. They also have a “philosophy of giving back” and work with charitable organizations.

BearCereju, a Japanese company, offers a wide range of cosmetic and nutritional supplement products.

The product line includes toothpaste, blemish reducers, and hair treatments. Such products are marketed as chemical and carcinogenic-free, which may appeal to consumers who are looking for more natural options.

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FAQ

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Sources

• United States: direct selling companies market 2023 | Statista
• Frequently Asked Questions – DSA
• DSN Global 100 Lists – Direct Selling News
• Direct Selling Companies in the US – Market Size | IBISWorld

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