ASEA Global: Empowering Cellular Health and Sustainable Wellness Worldwide

ASEA Global is a well-known company focusing on improving cellular health and promoting a sustainable lifestyle worldwide. They aim to revolutionize the wellness industry by offering high-quality cellular health products through a unique direct-selling distribution model

By harnessing the power of cellular health, ASEA seeks to empower you to optimize your overall vitality and embrace a more balanced lifestyle. 

Read on to better understand ASEA Global’s business architecture and the reasons for its meteoric rise in the MLM ecosystem. 


ASEA Global, a Utah-based MLM company, focuses on advancing cellular health and wellness with flagship product ASEA Redox

Despite the fluctuating market performance, ASEA has shown a generally positive trend, impacting over 750,000 people worldwide.

ASEA’s business model revolves around direct selling through independent associates and a strong online presence.

The company faces criticism and legal challenges due to a lack of robust scientific evidence supporting their product claims.

Section 1 – The Company

This section focuses on the origins of ASEA Global, analyzing its history, market performance, and other pertinent data that played a role in its growth.

Overview of ASEA Global

ASEA Global is a privately owned company based in Pleasant Grove, Utah, United States. It operates in direct selling and multi-level marketing and has a strong presence in the global market.

The company was established under the names Medical Immune Research, Inc. and ASEA, Inc. Its main focus is on providing advanced health and wellness solutions, with the ASEA Redox Cell Signaling Supplement being one of its flagship products.

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ASEA Global’s Market Performance

ASEA GLOBAL operates in 33 different markets and has a large community of satisfied customers and dedicated associates. Through their mission and products, they have allegedly shared over 28 million bottles and impacted over 750,000 people.

In the five years spanning 2018 to 2022, Asea Global’s performance in the direct sales industry showed mixed results in terms of rankings and revenue growth.

In 2018, for example, the company ranked 77th out of 100 and earned $120 million in revenue. The following year saw significant improvement, with Asea Global moving up to the 44th position out of 50 and generating $170 million in revenue.

However, in 2020, its ranking dropped slightly to 52nd out of 64, despite a small increase in revenue to $178 million.

Asea Global bounced back in 2021, securing the 46th position out of 58 and earning $188 million in revenue. More recently (in 2022), the company improved its ranking even further to 43rd out of 52, although revenue remained at $170 million. These figures suggest a positive trend in terms of ranking and revenue growth, despite some fluctuations in certain years.

The table below displays the 33 ASEA Global’s markets

AustraliaSweden RomaniaUnited States 
CanadaThailand SloveniaBelgium 
DenmarkAustria Switzerland Czech Republic
German CroatiaUKFrance
Ireland Finland New ZealandHungary
Mexico Hong KongPolandMalaysia
Norway Italy Singapore 
Portugal NetherlandsSpain 
SlovakiaPhilippines Taiwan  

ASEA Global’s History

ASEA Global’s foundation is rooted in the advancements made by Medical Discoveries, Inc. (MDI), a publicly traded company (MLSC), which developed and patented a groundbreaking technology.

The key innovation was MDI-P, a clear and colorless liquid produced through the electrolysis of sterile saline. MDI-P contained highly reactive chlorine and oxygen species, such as HOCl, OCl−, Cl−, Cl2, and O3. After extensive internal testing, the organization believes that this product is highly effective in eliminating various microorganisms such as 

  • Staphylococcus aureus
  • Pseudomonas aeruginosa
  • Legionella pneumophila
  • Candida albicans

While the primary ingredients present in the original MDI-P solution are also found in ASEA Redox Supplement and RENU 28 products, the manufacturing processes and outputs have since evolved.

The patents associated with the previous company’s work have all expired, leading to the filing and issuance of new patents that protect ASEA and RENU 28’s unique compositions and production methods.

In 2007, MDI became available for acquisition, prompting Verdis Norton, a member of the board, to secure investment for the purchase of this revolutionary technology.

Norton, along with his partners, invested in research and development to transform the product into a consumable liquid form suitable for classification as a dietary supplement.

Operating under the name ASEA, they commenced the sale of their flagship product in 2009 and officially launched it in 2010. The initial offering from ASEA was a liquid supplement, initially called ASEA and later rebranded as ASEA Redox Supplement.

In 2013, ASEA, LLC relocated its manufacturing operations to a state-of-the-art production facility spanning 33,000 square feet. This facility has the capacity to produce 15,000 cases of ASEA Redox Supplement per week.

The year 2014 witnessed the introduction of RENU 28, a gel product designed to revitalize the skin, to ASEA Global’s product lineup. In 2016, the company expanded its skincare offerings with the launch of RENU Advanced, a comprehensive anti-aging skincare line comprising four distinct products.

2007MDI became available for acquisition
2009-2010Introduction and launch of ASEA Redox supplement
2013ASEA LLC relocates to a 33000 sq feet facility
2014RENU 28 gel  is introduced
2016RENU advanced is introduced

ASEA Global’s top executives

As is the case with most organizations, ASEA GLOBAL has a leadership team that oversees its operations and finances. Here are some members of the ASEA Global leadership team:

Top executives

  • Verdis Norton: Founder, retired
  • Tyler Norton: Founder & Chair
  • Jarom Webb: Vice Chairman & Founding Executive

The remaining team comprises

  • Chuck Funke: Chief Executive Officer
  • Scott Aldred: President
  • Dave Wall: Executive Vice President and Chief Financial Officer
  • Steve Davis: Chief Information Officer
  • Ben Tyler: Chief Legal Officer
  • Tami Phillips: Sr. Vice President User Experience
  • David Johnson: VP, Global Accounting
  • Julia Ku: VP, ASEA Asia Pacific
  • Kim Marie Larsen, CMP: VP, Global Events and Recognition; Chair, Advancing Life Foundation
  • Frank Santoyo: VP, ASEA North America
  • Edouard Gug: VP, ASEA Europe

As per the ratings on, the ASEA Executive Team has been awarded an “A+” grade. ASEA employees have ranked their Executive Team among the top 5% of companies of comparable size on Comparably, with a workforce exceeding 10,000 employees.

Notably, male employees exhibit the highest level of confidence in their Executive Team.

Who is the owner of ASEA Global?

Ownership of ASEA Global is mainly held by the founders and management team led by the top executives, including those listed in the earlier section.

ASEA Global Headquarters

ASEA Global’s corporate headquarters is located at 1488 West Pleasant View Dr., Pleasant Grove, UT 84062. The company also has an address at 601 West 700 South 106. Pleasant Grove, UT 84062,

Section 2 – Business Model

In this section, we will evaluate ASEA Global’s business model. We will analyze their product marketing strategies and assess the opportunities available for their independent sales representatives, who are also known as associates.

How ASEA Global markets its products and services

Some common methods used by ASEA Global to market its products:

  • Independent Associates
  • Personal Selling
  • Social Media Marketing
  • Online Presence (Company website)
  • Events and Conferences
  • Product Demonstrations and Sampling
  • Testimonials and Success Stories

Marketing strategies evolve over time, and ASEA Global may employ additional or different methods to market its products.

ASEA Global Compensation Plan

To begin earning commissions through the ASEA Compensation Plan, it is important to maintain an active status by generating at least 100PV (Personal Volume) each month.

ASEA Compensation plan - Graphic 1Pin

By achieving this requirement, you become eligible to receive commissions from various sources, including Retail, Preferred Customer, Fast Start, and Team Commissions.

The best way to maximize your commission potential, particularly through the Check Match program, is to aim for a minimum of 200 PV per month.

By consistently meeting this higher PV goal, you will soon start receiving weekly commission checks encompassing Retail, Preferred Customer, Fast Start, Team Commissions, and Check Match earnings.

Retail Sales

As an Associate, you have the option to purchase ASEA products at wholesale prices. By selling these products at the retail price, you can keep the profit margin for yourself.

Another option is to guide potential customers to your website, where they can buy ASEA products at the retail price.

In this case, they will pay you a $30 commission for each sale made. This commission represents the difference between the retail price ($150) and the wholesale price ($120)

Preferred Customer Bonus Program

When you introduce someone as a Preferred Customer, it’s a win-win situation for both of you.

Your Preferred Customer will enjoy discounted wholesale pricing on ASEA products through the convenient Preferred Customer Autoship Program. And for each case of ASEA they purchase on Autoship, you’ll earn a $25 bonus. 

ASEA Compensation plan - Graphic 2Pin

If they happen to buy two cases, you’ll receive an even better $50 bonus, and the rewards continue to increase accordingly.

To be eligible for this bonus, all you need to do is maintain an active status by generating 100PV within a month. The volume associated with each case purchased by a Preferred Customer is 50CV, which counts towards your personal volume requirements and is added to your lesser volume leg.

Team Commissions (TC)

Associates are organized into a binary structure with a left and right leg. Associates can be placed under you by yourself, your sponsor, or someone above you, which is called spillover.

To earn Team Commissions, you need to be active and qualified and have an active, personally sponsored Associate on each leg.

ASEA Compensation plan - Graphic 3Pin

Commissions are calculated as 10% of the volume in your lesser leg and paid out weekly. Any remaining volume in the greater leg carries over to the next week as long as you maintain activity.

A minimum of 300CV on each leg is required to earn a Team Commission, and any PV over 200 is added to the lesser leg

Check Match

Check Match allows associates to earn a match on team commissions paid to their personally sponsored associates and subsequent generations up to seven levels.

ASEA Compensation plan - Graphic 7Pin

The match is determined by the associate’s rank and their personal sponsorship tree. There is no limit to the width of the personal sponsorship tree, and the maximum amount of team commissions that can be matched per associate is $2,500.

The number of generations eligible for the match increases with higher ranks. The match is calculated as a percentage of company-wide commissionable volume and guarantees a payout of up to 50% of the volume.

The ASEA Global fast start bonus

You can earn an instant Fast Start Bonus whenever you personally sponsor someone who purchases an ASEA Product Pack during their enrollment process.

What’s even more exciting is that this one-time Fast Start Bonus is not only awarded to you but also to your qualified uplines who remain active.

ASEA Compensation plan - Graphic 4Pin

The Executive Momentum Bonus

To qualify for the Executive Momentum Bonus, you must maintain an active status and meet the binary qualification requirements. This enticing bonus is paid every four weeks, allowing you to reap the rewards of your hard work and dedication.

As you climb the ranks within ASEA Global’s executive levels, namely Bronze, Silver, Gold, and Platinum, you can earn a portion of the global volume. This share is granted for a limited time, serving as a motivating force to drive your progress.

Funded with 2% of the total global CV (Commissionable Volume), the Executive Momentum Pool is distributed in tiers based on your qualified rank per week over a specified period. Unlocking your shares requires two consecutive qualifying weeks at your new rank.

Once unlocked, these shares are allocated and paid based on your rank, represented as a percentage of PGV3 (Personal Group Volume through three Levels of Your Personal Sponsorship Tree).

The Director Bonus

To qualify for the Director bonus at ASEA Global, you need to maintain an active status and be paid weekly.

Additionally, you must achieve the rank of Director within 14 calendar days from the date of your enrollment. Upon meeting these requirements, you will receive a one-time bonus of $50

ASEA Compensation plan - Graphic 5Pin

The Diamond Pool

To qualify for the DIAMOND POOL bonus at ASEA Global, you must be an active member and have a Diamond or above binary qualification.

This bonus is paid every four weeks, and you can earn a share of 3% of ASEA’s global volume based on your paid-at rank and PGV generated within eligible levels.

ASEA Compensation plan - Graphic 6Pin

Section 3: ASEA Global’s Products

In this section, we will review ASEA Global’s products and showcase the distinctive features that set them apart from their rivals.

ASEA Global is a multi-level marketing company primarily selling health and wellness products.

Their flagship product is ASEA Redox Supplement, a dietary supplement containing a proprietary blend of redox signaling molecules. These molecules are said to support cellular health and optimize the body’s natural processes.

What is the Technology Behind ASEA REDOX Supplement?

The technology behind ASEA REDOX involves the production of stable and bioavailable signaling molecules known as redox signaling molecules.

These molecules are created through a patented process involving natural salt and water activation to produce a precise blend of signaling molecules.

The production process starts with purified water and sodium chloride, which are combined and subjected to a complex electrolysis process.

This process breaks down the salt and water into specific, bioavailable molecules that act as cellular messengers. These signaling molecules are then carefully formulated into ASEA REDOX for consumption.

ASEA Global also offers other products, including:

RENU28: A topical gel that utilizes redox signaling molecules to enhance the health and appearance of the skin. It is claimed to improve skin texture, reduce the appearance of wrinkles, and promote a youthful complexion.

RENUAdvanced: A skincare system that includes various products such as cleansers, toners, moisturizers, and serums. The RENUAdvanced line is designed to nourish and revitalize the skin, targeting signs of aging and promoting a healthy complexion.

ASEA Redox Clay Mask: A facial mask infused with redox signaling molecules and natural clay. It aims to detoxify the skin, remove impurities, and promote a vibrant, youthful appearance.

Cell Performance: This product line comprises supplements to support athletic performance and recovery. It includes products like Pre-Workout, Post-Workout, and Hydration solutions, which optimize energy levels, endurance, and muscle recovery.

ASEA VIA: A line of nutritional supplements that provide essential nutrients to support overall well-being. The VIA products include vitamins, minerals, antioxidants, and other dietary supplements to promote vitality and a healthy lifestyle.

Section 4 – Doubts and Misconceptions about ASEA Global

In this section, we will sample a few controversies and concerns that surround the company, shedding light on these contentious issues.

ASEA Global’s technology has gained significant attention and generated a fair share of doubts and misconceptions. While the company promotes its products as revolutionary and beneficial for human health, critics have raised concerns and skepticism about its claims. 

They include:

Lack of Scientific Evidence

One of the primary doubts surrounding ASEA Global’s technology is the lack of robust scientific evidence supporting its claims.

Critics argue that the company has not published peer-reviewed studies or provided transparent research data to back up its assertions. Without rigorous scientific validation, separating the actual benefits from marketing hype becomes challenging.

Ambiguous Composition

This company’s technology revolves around a product called “ASEA Redox.” However, this product’s exact composition and mechanism of action are often criticized for being vague.

Critics argue that the company does not disclose detailed information about the ingredients or how the technology works, making it difficult to evaluate its efficacy objectively. In fact, others have made lengthy YouTube videos labeling it an outright scam.


ASEA Global has encountered legal and regulatory challenges, primarily due to its exaggerated health claims.

The company frequently promotes its products by boldly asserting their health benefits, including enhanced cellular health, improved athletic performance, and strengthened immune function.

However, skeptics argue that these claims lack sufficient scientific evidence and are overstated. As a result of its health claims, ASEA Global has faced legal scrutiny in various countries. The Federal Trade Commission, for instance, has issued a notice of penalty offenses to the company regarding its income-generating opportunities.

Section 5 – FAQs And Recap

In conclusion, we summarize some key concepts by answering frequently asked questions about ASEA Global

What is ASEA Global?

ASEA Global is a multi-level marketing company based in Utah, USA, focusing on cellular health and wellness products. Their flagship product is the ASEA Redox Supplement, which contains a proprietary blend of redox signaling molecules.

What is ASEA Global’s market performance?

Despite fluctuating rankings and revenues over the years, ASEA Global has shown an overall positive trend in its market performance. As of 2022, the company operates in 33 markets and has reportedly impacted over 750,000 people worldwide.

How does ASEA Global’s business model work?

ASEA Global employs a direct-selling model, distributing their health and wellness products through independent associates. They also leverage social media, online platforms, events, and conferences to market their products.

What products does ASEA Global offer?

ASEA Global’s primary offering is the ASEA Redox Supplement, a dietary supplement aimed at supporting cellular health. The company also offers a range of skincare products including RENU 28 and the RENU Advanced line.

What controversies surround ASEA Global?

ASEA Global has faced criticism and legal challenges due to the alleged lack of robust scientific evidence supporting their health product claims. Critics have also expressed concerns about the company’s product compositions and the exaggerated health benefits they promote.


Credits (Images)

Author: Victor Nyorani

Victor Nyorani - Network Marketing Start

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