What is Atomy? A Complete Unbiased Review


Atomy is one of the most successful MLM companies globally.

Direct Selling News* (DSN) ranked it in 10th place in their “Global 100 List”, making it the first Korean network marketing company to achieve such a ranking.

To find out what makes it stand out, we analyzed everything about the company.

Read on to find out exactly what makes it tick.

Section 1 – The Company

Atomy Logo

In this section, you’ll find out the history behind Atomy, its achievements, and the company values contributing to its success.

What is Atomy?

Atomy Corp. is a network marketing / multilevel marketing company. It manufactures and distributes nutritional supplements, as well as healthcare and skincare products. So far, Atomy has 400+ products.

Founded in South Korea, it has expanded into 24 countries.

Here’s a video that further explains what Atomy is.

Market

Although Atomy is specifically targeting 24 countries, it actually operates worldwide.

Here are the specific locations:

  • Asia-Pacific – South Korea, Taiwan, Japan, Singapore, Philippines, Cambodia, Malaysia, Australia, Thailand, Indonesia, Hong Kong, Mainland China, India, Kazakhstan, New Zealand, Kyrgyzstan, Mongolia, and Vietnam (future location)
  • North America – USA and Canada
  • Central & South America – Colombia, México, and Brazil
  • Europe – Turkey, Russia, and the United Kingdom

History

Atomy was founded in 2009 by Han-Gill Park.

He is affectionately nicknamed “Mongsang,” meaning “A Dreamer.”

Mongsang had his first experience with network marketing in his 30s during a business trip to Australia. He later became a high-ranking salesperson in a Korean network marketing company.

Eventually, he left to start Atomy in order to create good products at affordable prices (aspects that he found missing in existing network marketing companies).

The company is now 13 years old and growing stronger every year.

Here is a brief overview of the company’s history.

Who is the CEO of Atomy?

“Mongsang” Han-Gill Park is currently the Atomy Chairman. The company website also mentions a Co-CEO called Seung-Gon Choi.

Who is the owner of Atomy?

Han-Gill Park is the founder of Atomy Co., Ltd. On the company website, it’s also indicated that Han-Gill Park sought out investors in the early days of the company.

Therefore, such investors may also own shares in the company alongside the founder.

How big is Atomy?

The company states that it has so far achieved lifetime sales worth 2.2 trillion South Korean Won (1.8 billion US Dollars) as of 2021.

Based on its sales worth USD 1.83 billion in 2021, Atomy secured the 10th position in the “Global 100 List” compiled by Direct Selling News (DSN). This is the first Korean network marketing company to achieve such an accomplishment.

Where is the Atomy headquarters?

The Atomy Headquarters is located at 2148-21, Baekjemunhwa-ro, Gongju-si, Chungcheongnam-do, Republic of Korea.

The company also has offices in the United States, Japan, Canada, and Taiwan. Moreover, there are plans to expand into more countries.

Atomy’s values and mission

A key value held by the company is sustainable growth with a focus on “customer success.” And the company culture features three key components: observing good principles, growing together, and sharing.

Evidently, such values have paid off since Atomy was ranked as the second best workplace within Asia in 2022 (in the small & medium companies’ category).

In a June 2019 interview on Forbes Korea, Mongsang shared his philosophy and the company’s mission: to become a global distribution conglomerate like Amazon and Alibaba.

Section 2 – Business Model

Amway business model

In this section, you’ll learn about the business model that contributed to Atomy’s success, the profit mechanism that fosters its growing membership and an evaluation of the earning potential of its business opportunity for members.

What type of business is Atomy?

Atomy Corp. is structured as a direct selling company with a network marketing/ multilevel marketing component.

The company manufactures and sells products directly to consumers.

Unlike the typical multilevel marketing company whereby distributors act as resellers, members of Atomy’s multilevel marketing program only serve as sales agents.

The members earn from both their personal purchases and purchases of their downlines (members who they recruit).

How many Atomy sales agents are there?

Currently, Atomy states that the company has 16 million members globally. There are also 650 individuals employed by the company globally.

How to make money on Atomy

You make money on Atomy by accumulating Point Values (PV) from the products that you buy, combined with the accumulated PV from the products bought by your downlines.

The PV is a value set by Atomy for each product, which determines the commission you earn.

You also benefit from surplus commissions from top tier members that are returned into a commission pool and shared with members in the bottom tier.

And there are bonuses for achieving specific milestones.

How to sell Atomy’s products

Atomy clearly states that reselling their products is prohibited and will get your membership terminated.

Therefore, members can only promote the products on the official online Atomy shopping mall.

Although you don’t get the benefit of earning as a reseller, you avoid the risk of holding and paying for stock that you may never sell.

How to become an Atomy sales agent (video)

To become a sales agent, you need a sponsor ID (the identification number of an existing member who recruits you into the program).

But there is an option for anyone without a sponsor to contact the region’s Customer Support Center in order to be assigned a sponsor ID.

You can register online and the process may vary slightly for different locations.

Here is an overview of the member registration process in the US.

Atomy’s Compensation Model explained (video)

Atomy’s compensation model features 5 different types of dealerships and 7 types of masterships.

Here is a brief overview.

Let’s take a deeper look…

Firstly, these are the key features of the compensation model:

  • Free to join – No entry fee, no monthly quotas, and only one product purchase required per year to keep your account active.
  • Binary structure – Your downlines are grouped into left and right legs/ subtrees.
  • Unlimited levels of benefit accumulation – No cut-off of benefits regardless of how far down the line your downlines go.
  • Global one marketing – You have one universal ID to use anywhere in the world and your downlines can be anywhere in the world.
  • Inheritance up to three generations – You can pass on your passive income stream to your children and grandchildren.
  • Unique benefit sharing structure – Unlike normal MLMs that have most benefits going to the top tier, Atomy’s commissions for the top tier have a cap of USD 50,000 per month. Beyond that cap, any extra commission is a surplus commission that’s returned into a commission pool and shared with members in lower tiers.

And here are the 5 different types of dealerships, as indicated on the Atomy Marketing Plan.

Atomy compensation and distributors graphicPin
Source: Global Atomy*

The PV (point value) is a value set by Atomy for each product that you or your downline buys.

Note that your dealership class is determined by your personal PV (PPV) when you buy products under your account for your own use. This is permanent and does not reset to zero. But you need to also accumulate PV in your downlines (group PV) to generate commissions. Fortunately, there is no time expiration on group PV.

So, how much money can you make as a dealership?

Here, 44% of the entire sales PV is distributed between qualified members and the maximum daily commission payouts are:

  • sales rep – not applicable
  • agent – +/- USD 60
  • special agent – +/- USD 140
  • dealer – +/- USD 280
  • exclusive distributor (E.D.) – +/- USD 1,400

Based on your performance within different dealership levels, you can qualify for 7 levels of masterships. Here are the main requirements:

  • Sales Master – A Special Agent with at least 2.5 million group PV under each leg.
  • Diamond Master – A Dealer with at least 2 Sales Masters under each leg.
  • Sharon-Rose Master – An E.D. with at least 2 Diamond Masters under each leg.
  • Star Master – An E.D. with at least 2 Sharon-Rose Masters under each leg.
  • Royal Master – An E.D. with at least 2 Star Masters under each leg.
  • Crown Master – An E.D. with at least 2 Royal Masters under each leg.
  • Imperial Master – An E.D. with at least 2 Crown Masters under each leg.

The masterships qualify for the Masters’ Bonus which is 20% of the entire sales PV distributed according to the mastership level. Masterships also qualify for Mastership Promotion & Incentives which include: Atomy’s products, travel tickets, car rental, luxury cars, studio apartment rental, assistant salaries, driver salaries, and as much as USD 1 million in cash.

Qualified members can also set up Education Centers (learning centers for members) from which they’ll earn 6% of the Center’s total PV, to cover operational expenses.

How to quit Atomy 

You can terminate your membership for any reason through a letter by email to your region’s Atomy email.

But, you’ll have to wait for 12 months if you want to re-register after cancellation.

Has Atomy faced any complaints or lawsuits?

In 2021, the Department of Health of Hong Kong urged the public not to buy or consume “HemoHIM” (Atomy’s supplement) pending evaluation of the supplement’s ingredients.

By 2022, information of the product’s contents was requested and released to the government.

Section 3 – Products

Atomy products

In this section, we evaluate the products sold by Atomy, performance of different product lines, and where they are made.

What does Atomy sell?

Atomy has 452 products and the core products are the dietary supplement called “Atomy HemoHim,” and the cosmetics line called “Absolute Selective Skin Care.”

The main product categories are:

  • healthcare (dietary supplements)
  • beauty (e.g. sunscreen and lipstick)
  • personal care (e.g. toothpaste and soap)
  • living/ household (e.g. laundry detergent and scrubbers)
  • food (e.g. coffee and oatmeal)

Atomy’s net sales by product category

In 2021, Atomy HemoHim (the top performing product) sold nearly KRW 400 billion (USD 303 million) globally. And the “Absolute Selective Skin Care” line (a rapidly growing category) sold more than KRW 100 billion (USD 75.8 million).

Overall, the company states that they have a low product return rate of 0.12% compared to department store rates of 3% – 4%.

Where are Atomy’s products made?

Through its Global Sourcing Global Sales (GSGS) strategy, the company procures products worldwide to sell through their global sales network.

Some of the key manufacturers include Kolmar Korea, Kolmar BNH, and Korea Atomic Energy Research Institute (KAERI).

Where to buy Atomy’s products

Buy Atomy products directly on their official online shopping mall or mobile app.

When you visit atomy.com, you’ll be directed to the shopping mall that suits your specific geographical location.

You’ll have to sign in with your member ID and password to view prices and purchase products. Non-members can use a guest password provided by an existing member.

Are Atomy’s products tested and certified?

At the end of 2020, Atomy acquired the ISO9001 (Quality Management System) as well as the ISO10002 (Customer Satisfaction Management System) certifications.

These certify the company’s ability to meet customer requirements through improving product or service quality, and handling customer complaints effectively and efficiently through a systematic process. 

Additionally, a 2017 study published on the National Library of Medicine website suggested the potential of HemoHIM (Atomy’s main product) to treat certain pulmonary inflammatory diseases.

Finally, the company and its products feature on the legally mandated supplier lists of relevant government oversight authorities, including:

  • The FDA Philippines
  • The US FDA Foreign Supplier Verification Program list

Section 4 – FAQs About Atomy

Amway FAQ

In this last section, we answer the most common questions that people ask about Atomy.

Is Atomy an MLM company?

Atomy is a multi-level marketing company, which is a lawful and legitimate business model in the US and many other countries.

Can Atomy be trusted?

Atomy has credible certification. This makes it a more reliable organization. And Atomy’s products listed on Amazon have a high average customer rating of 4.4 out of 5 stars.

Is Atomy a pyramid scheme?

No, Atomy is not a pyramid scheme. Pyramid schemes are illegal in most places, and they focus on recruiting new members rather than selling products. According to Ruby McGrath, the UK and Europe Atomy Managing Director, the company is product-focused since 97% of Atomy’s customers are actually consumer-only.


*Sources

Author: Victor Nyorani

Victor Nyorani - Network Marketing Start