What is Avon? Company, Business Model, Products

What is Avon Products, Inc.? What is its history? In what markets does it operate? What products does it sell?

In this analysis, we will delve into all the relevant data and information concerning Avon, one of the world’s oldest and most famous MLM companies.

The four sections into which we have divided the article (Company, Business Model, Products, FAQs) are based on official data and independent analysis.

Section 1 – The Company

Avon Logo

In this section, we examine the main aspects of Avon as a company: its history, ownership, vision, market, and profits.

What Is Avon Products Inc.?

Avon is a beauty, personal care, and direct sales company founded in 1886. It primarily sells its products and cosmetics through multi-level marketing in over 100 countries, with approximately six million independent representatives.

The company is a direct selling company that distributes goods and services directly to consumers.

Market, Profit, And Sales

To understand the size of the company and the markets in which it operates, below are some significant statistics about Avon covering the period 2011-2021.

Avon Products Inc.’s global revenue from 2011 to 2021:

Total revenue of Avon Products Inc. worldwide from 2011 to 2021Pin
Source and credit: Statista*

Avon Products Inc.’s global revenue from 2013 to 2021, broken down by area:

Total revenue of Avon Products Inc. worldwide from 2013 to 2021Pin
Source and credit: Statista*

How long has Avon been around?

Avon was founded in 1886 by David H. McConnell, an American businessperson who sold books door-to-door from his home in Ohio.

It is one of the oldest companies in the MLM industry and is still going strong today.

Who Owns Avon?

Natura & Co, a Brazilian corporation, announced its intention to buy Avon in May 2019; the transaction was finalized in January 2020. 

Current Natura shareholders owned 76% of the merged business, Natura Holding S.A., with former Avon stockholders holding the remaining 24%.

Where Are Avon Products Inc. Headquarters?

The headquarters for Avon Products Inc. is located in London, United Kingdom.

Avon for women

Avon Foundation for Women is the philanthropic arm of Avon Products, Inc., which focuses on women’s empowerment and health issues through advocacy and partnerships with other organizations. 

The foundation supports breast cancer research and programs to end violence against women.

How to contact Avon

If you have questions regarding your orders or your business career in Avon, you can reach out to the company through the channels indicated on the official websites (https://www.avonworldwide.com/ and https://www.avon.com/)

The customer service team is available 24/7 and offers support in multiple languages.

Section 2 – Business Model

Amway business model

In this section, we take an in-depth look at Avon’s business model, both from the company’s perspective and from the perspective of the independent representatives who sell the products.

What type of business is Avon?

Avon Products, Inc., the parent company of Avon, LLC and its subsidiaries, is a direct selling business that sells its products through independent representatives. The company’s products include cosmetics, skincare items, and fragrances.

Avon operates in two ways: direct selling and network marketing (multi-level marketing).

The direct selling model is straightforward. Through independent representatives, Avon sells its products to customers interested in purchasing them. These customers can be found by canvassing neighborhoods or online through social media sites like Facebook or Instagram. 

The independent representatives will then receive a commission on each sale they make.

The network marketing model is more complex than the direct selling model because it involves multiple levels of salespeople working together to sell products. 

In this model, there are two types of salespeople: those who earn commissions by recruiting other salespeople (called “downline”) and those who do not earn commissions but rather earn a percentage of the sales made by their downlines (called “upline”).

What is an Avon representative?

An Avon representative is a person who sells products through the company’s direct sales system. 

They are also known as independent distributors because the company does not directly employ them. Representatives have the opportunity to earn income by selling products and recruiting other representatives.

The rights of an Avon representative include:

-Getting paid for sales that result in a profit

-Having access to product training and support from Avon representatives who have been successful in their business

-Being able to sell products online or offline at events or parties, as long as there is no minimum amount required for purchase by customers (such as at a party)

-Providing their customers with samples of products so that they can try them out before buying them

The duties of an Avon representative include:

-Keeping accurate sales records so they can be tracked against commission checks issued by the company to ensure that earnings are accurate for each representative (this includes keeping receipts for purchases made by customers). 

-Maintaining good communication with customers through emails, phone calls, etc., so that they know what is going on with their orders and any questions they may have about products or services offered by the company

How to become an Avon representative?

1. Grab information on the company

To become an Avon representative, you’ll need to learn as much as you can about the company and its products. You can do this by visiting the Avon website and reading up on how the company started, its mission, its products, and so on. The more knowledge you have about a company, the better you’ll be when dealing with customers and potential clients.

2. Contact another representative (your ‘upline’)

Once you’ve gathered some information on Avon Products, Inc., contact another representative in your upline—the person who recruited you into the group—and ask them questions about becoming an Avon representative. They will have valuable insight into what it takes to succeed as an Avon rep because they have been there before!

3. Buy a starter kit and attend training courses

When you’re ready to purchase your starter kit (which includes samples of products), attend a training course first to know how to sell each product effectively before taking them out into public!

Avon compensation plan (Video)

Section 3 – Products

Avon products

This section reviews the most important information about the company’s products: the main categories. These products are sold the most, and ways to purchase them (both locally and online).

What does Avon Sell?

Avon sells various products, including skincare, fragrances, color cosmetics, and more.

The skincare line includes products like cleansers, toners, and moisturizers. The company also offers several anti-aging products, including serums and moisturizing creams.

Avon’s fragrance line includes men’s colognes and women’s perfumes and scents. They also offer men’s body sprays, aftershaves, and other skin care products.

Color cosmetics include facial makeup (including eyeshadows and lipsticks), lips, cheeks, and nails–all available in different shades depending on customers’ preferences.

Net sales of Avon Products Inc. beauty products (Graphic)

This statistic depicts the global net sales of Avon Products Inc. beauty products by category from 2013 to 2021. Avon skincare products achieved around $1.04 billion in net sales in 2021.

Net sales of Avon Products Inc. worldwide from 2013 to 2021, by categoryPin
Source and credit: Statista*

Avon catalog

The 2022 catalog of Avon products can be obtained from any of the company’s independent distributors or downloaded online (from this link).

Skin so soft Avon

The Skin so soft product line is one of Avon’s top sellers. The product has been on the market for decades and is available in many fragrances, including original, lavender, and coconut.

The product comes in a variety of forms, including body wash and lotion. The lotion contains aloe vera, which helps moisturize your skin. The body wash is made from coconut oil, and aloe vera are moisturizing agents.

The original fragrance contains no artificial coloring or fragrance; it only uses the natural scent of jasmine flowers to create a fragrance for the product line.

Skin so soft AvonPin

Where to buy Avon products in stores?

You can find Avon products in the following physical stores:

1. Avon shops: These are the official stores of Avon, which sell the full range of products and wares. You can find these at most shopping centers or malls. If you don’t have an Avon shop near you, you can order online through the website.

2. Supermarkets: Some supermarkets carry a small selection of Avon products, but you’ll have to search to find them among all their other offerings. They may be located with cosmetics or hair care products on the shelves.

3. Shopping centers: Many shopping centers carry Avon products in their own store or as part of another retailer’s line-up of goods. 

Or you can contact a company sales representative directly.

Where to buy Avon products online?

Today, you can buy Avon products online at several websites and online marketplaces.

1. Avon’s official website: You can visit the official Avon website at www.avon.com and browse through their product catalogs for different categories such as skin care, bath & body, cosmetics, fragrance, fashion accessories, and more. The products on this site are genuine and come with a 100% money-back guarantee if you’re unsatisfied with them after purchase. 

2. eBay: one of the largest online marketplaces where you can find anything from vintage collectibles to new clothes or shoes at affordable prices. You can also find many Avon products here, such as perfumes & colognes, skincare products, etc. These items may be slightly overpriced compared to other websites mentioned below due to the high shipping charges involved in buying them from eBay’s sellers rather than directly from an official Avon website.

3. Amazon offers several different types of Avon products as well. You’ll typically see makeup and skincare items here, but there are also fragrances, body care items, and even home decor items.

Section 4 – FAQs About Avon

Amway FAQ

In this section, we answer questions that clarify or complement the topics previously covered in our analysis.

What is Avon?

Avon, also known as Avon Products, Inc., is one of the world’s largest direct-selling companies. Founded in 1886 by David H. McConnell, the company has grown from its humble beginnings as a door-to-door sales force to become the leading global beauty brand. It is best known for its cosmetics and skincare products but has expanded into other areas over the years, including fragrances, jewelry, and apparel.

Is Avon An MLM Company?

Yes, it is an MLM Company. Avon’s direct selling model allows it to operate as a multi-level marketing company. The independent distributors (sales representatives) who sell Avon products can earn money by selling them and recruiting other sales representatives into their network.

How to become an Avon salesperson?

Becoming an Avon salesperson is easy. Here are the steps:

  • First, contact another representative (your ‘upline’). They can tell you how to become an Avon representative and help you get started.
  • Next, buy a starter kit. The starter kit will have all of the tools you need to begin selling Avon products.
  • Finally, attend training courses to know what you’re doing!

What product categories does Avon sell?

Avon sells a wide range of skincare, fragrance, and color cosmetics products. Skincare products include makeup removers, cleansers, moisturizers, and sunscreens. Fragrance products include perfumes, colognes, and body sprays. Color cosmetics include eye shadows, lipsticks, and nail polishes.

How do I find an Avon representative in my area?

The best way to find an Avon representative is online. Go to avon.com, enter the ‘find a rep’ section, fill out the form, and choose the most suitable profile from the contacts suggested.

How much does it cost to join Avon?

A Starter Kit may be purchased for 25-30 $. This will provide you with everything you need to start a profitable Avon business. You will also receive a package of Avon’s best-selling products worth more than $100.

What comes in the Avon starter kit?

Basic Welcome Kit contains:

  • 10 brochures & 50 brochure bags
  • 100 order forms

Ultimate Welcome Kit contains:

  • 10 of Avon’s best-selling products, from perfumes to skincare.
  • 20 brochures & 50 brochure bags
  • 100 order forms

Who invented Avon Cosmetics?

David Hall McConnell Sr. (July 18, 1858 – January 20, 1937) was an American businessman who founded and presided over the “California Perfume Company,” afterward known as Avon Products. In 1906, the company became Avon Products Inc., with McConnell as its president until his death in 1937 at age 79.


Leave a Comment