Herbalife Nutrition is one of the world’s most famous brands among direct selling and network marketing companies.

In this post, we look at the company’s characteristics and history, business model, growth trends, revenue opportunity for distributors, and major product lines sold.

Our analysis is based on official data and public statistics.


  • Herbalife Nutrition is a well-known brand in direct selling and network marketing.
  • The company was founded in 1980 by Mark Hughes, focusing on nutrition products and weight-loss programs.
  • The product line includes protein shakes, bars, nutritional supplements, vitamins, and minerals.
  • The company has about 17,000 employees and is headquartered in Los Angeles, California.
  • Herbalife operates in more than 90 countries, with significant sales in Asia-Pacific.

Section 1 – The Company

Herbalife Nutrition Logo

Section 1 of this guide is about Herbalife as a company. Here you can find data-driven information and helpful graphics.

What is Herbalife Nutrition

Herbalife Nutrition is a company that provides nutrition products and weight-loss programs. The company was founded in 1980 by Mark Hughes, who created an opportunity for people to lose weight by changing their eating habits. The company has approximately 17,000 employees worldwide and is headquartered in Los Angeles, California.

The Herbalife Nutrition product line includes protein shakes and bars that can be used as meal replacements or snacks. The company also sells nutritional supplements such as vitamins and minerals.

Interest in Herbalife (online) overtime

Let’s take a closer look at Internet interest in Herbalife year after year.

Interest in Herbalife 2004 - 2021 (Graphic)Pin
Source: Keywords Everywhere*

The predominant age group of people interested in this company is between 25 and 34 years old.

Herbalife online demographics (Graphic)Pin
Source: SimilarWeb*


Herbalife Nutrition is a global nutrition company that markets its products in more than 90 countries worldwide. The company has a presence in North America, Europe, Asia-Pacific, Latin America, and Africa.

The region-specific global net sales share of Herbalife in 2021 is shown in this data. The Asia Pacific accounted for 27.62% of Herbalife’s net sales in 2021.

Statistic: Herbalife's net sales share worldwide in 2021, by region | StatistaPin
Find more statistics at Statista
Herbalife market worldwide (Graphic)Pin
Source: Google Trends*

Herbalife’s net sales and profit worldwide 

Global net sales for Herbalife in 2021 were estimated to be 5.8 billion USD. Comparing this to the year before, there has been a rise of almost 261 million dollars.

  • 2013 – 4,825.3 million U.S. $
  • 2014 – 4,958.6 million U.S. $
  • 2015 – 4,469.9 million U.S. $
  • 2016 – 4,488.9 million U.S. $
  • 2017 – 4,427.7 million U.S. $
  • 2018 – 4,891.8 million U.S. $
  • 2019 – 4,877.1 million U.S. $
  • 2020 – 5,541.8 million U.S. $
  • 2021 – 5,802.8 million U.S. $
Statistic: Herbalife's net sales worldwide from 2013 to 2021 (in million U.S. dollars) | StatistaPin
Find more statistics at Statista

The global annual gross profit for Herbalife from 2013 through 2021 is shown in this statistic. Herbalife reported a gross profit in 2021 of about $3.92 billion USD. Herbalife’s gross profit climbed by more than 172 million dollars between 2020 and 2021.

  • 2013 – 3,861.9 million U.S. $
  • 2014 – 3,975.7 million U.S. $
  • 2015 – 3,613 million U.S. $
  • 2016 – 3,633.8 million U.S. $
  • 2017 – 3,579.1 million U.S. $
  • 2018 – 3,972.5 million U.S. $
  • 2019 – 3,919.1 million U.S. $
  • 2020 – 4,391.2 million U.S. $
  • 2021 – 4,563.5 million U.S. $
Statistic: Herbalife's gross profit worldwide from 2013 to 2021 (in million U.S. dollars) | StatistaPin
Find more statistics at Statista

Herbalife Nutrition Club 

Herbalife Nutrition Clubs are run by Herbalife Distributors. The clubs are physical spaces open to anyone who is interested in nutrition and healthy eating. 

You don’t have to be a Herbalife Distributor or be part of a club to attend the meetings. They consist of meal planning and cooking demonstrations, grocery store tours, fitness tips, and recipes.

The meetings are held by professional Herbalife Coaches who will help you with any questions or concerns that you have about the products or program.

Herbalife Nutrition Clubs are designed to help you learn about the products and how they can help you reach your goals.  

You will also get the chance to meet other people who share your passion for health and nutrition so that you can support each other during your journey.

Section 2 – Business Model

Amway business model

Section 2 of this guide is about Herbalife as a business. We analyze the company’s business model, and the opportunity offered to customers/distributors.

Herbalife MLM

Herbalife Nutrition’s business model is based on the direct selling of its nutritional supplements, personal care products, and weight management products. 

Revenues are generated through independent distributors who earn commissions on sales made to retail customers or to their own customers. 

Herbalife pays commissions to its distributors based on their sales of the company’s products or services, as well as bonuses for meeting specific performance goals.

Herbalife business

Network marketing is a type of direct selling that uses independent contractors to sell products directly to clients. 

These independent contractors are called distributors or distributors, and they earn commissions based on the sales they make. They do not have to pay for any inventory or sales tools; these are provided by the company.

How to become a Herbalife distributor  

To become a Herbalife distributor, you must first sign up as a member. You can do this online or in person at a Herbalife Nutrition Club. 

After that, you’ll be considered a “starter” and will have access to the Herbalife website, where you can learn about the company’s products and services and how they work for different types of people.

Once you’ve decided that Herbalife is right for you, it’s time to become an Associate. This means that you agree to sell at least one product per month in order to maintain your Associate status. 

As an Associate, you’ll also have access to training materials that will help guide you through the process of becoming successful as a distributor.

Interest in becoming an Herbalife distributor overtime

Let’s take a closer look at Internet interest in the research of information about Herbalife distributors year after year.

Interest online in Herbalife distributors (Graphic)Pin
Source: Keywords Everywhere*

The prevailing age group of people interested in becoming distributors of this company is between 45 and 54 years old. 61.75% are women.

Interest in becoming Herbalife distributor - DemographicsPin
Source: Demographics.io*

How much does it cost to be a distributor?

A one-time fee of $94.10 USD is required to sign up for the Herbalife Starter Kit, which is necessary to become a distributor.

How to sell Herbalife’s products

Herbalife Nutrition is a company that sells health and nutritional supplements online and offline. The company was established in 1980 and has since grown into an international phenomenon. They sell everything from vitamins and minerals to protein powders to weight loss products.

Herbalife offers distributors the opportunity to earn money by selling their products online or offline. Distributors can choose whether they want to focus on one or the other, or both!

The process of selling Herbalife’s products works differently depending on whether you are doing so online or offline. 

To sell Herbalife’s products online, you will need a website where you can promote your products and services. You should also have an email marketing campaign set up so that you can send out emails about your business regularly. It is important that these emails are engaging and informative so that people will continue reading them!

To sell Herbalife’s products offline, you will need to attend events that are related to your business niche (for example health and fitness). At these events, you should hand out flyers about what your company does as well as samples of Herbalife products like protein powders or weight loss supplements.

Herbalife compensation plan (Video)

Section 3 – Products

Herbalife products

Section 3 of this guide is about Herbalife’s products. We overview the company’s top sellers and relevant official data.

Products sold

Herbalife Nutrition is a global nutrition company that sells weight loss products and supplements. The company has over a billion customers in more than 90 countries.

Herbalife Nutrition offers a wide range of products, including protein shakes, meal replacement bars, and powders, teas and coffees, sports nutrition bars and powders, weight management products, sports drinks, vitamins, and minerals.

The company’s product categories include:

Meal Replacements & Shakes: These products are designed to help people lose weight by providing a complete meal in one convenient package. They are high in protein and fiber while also being low in calories. Herbalife also offers meal replacement bars that provide similar benefits but are designed to be consumed between meals.

Sports Nutrition Products: These products are designed for use during exercise or other physical activity. They contain high levels of protein and carbohydrates which provide energy for the body during exercise. Some may also contain extra nutrients such as amino acids or vitamins for an added benefit during training sessions or competitions such as marathons or triathlons.

Herbalife ‘best-sellers’ are part of these categories/product lines:

  • Herbalife shakes protein 
  • Herbalife PDM
  • Herbalife teas
  • Herbalife pancakes 
  • Herbalife waffles 
  • Herbalife Aloe
  • Herbalife Liftoff
  • Cell activator 
  • Total Control Herbalife
  • Herbalife Formula 1
  • Thermobond Herbalife

Herbalife’s net sales by product category (Graphic)

According to the product category, this statistic shows Herbalife’s net sales share globally in 2021. Herbalife’s weight management segment accounted for 58.1% of the company’s net sales in 2021.

Statistic: Herbalife's net sales share worldwide in 2021, by product category | StatistaPin
Find more statistics at Statista

What is the Herbalife diet?

The Herbalife weight loss program is based on three principles: eat right, exercise regularly, and take herbal supplements. 

The company offers several different products for its clients including protein shakes, energy bars, snacks, vitamins, and minerals. These products can be purchased online or in retail stores like Wal-Mart or GNC.

Herbalife nutrition is based on the principle that all foods are good for your health, but some foods are better than others. 

The Herbalife diet is based on four principles:

  • Eating smaller meals throughout the day
  • Eating only when hungry
  • Making healthier food choices, such as fruits and vegetables instead of high-fat foods like cheese or fried chicken
  • Maintaining an exercise routine

Herbalife 21-day cleanse

How to lose weight with Herbalife?

The Herbalife 21-Day Cleanse is a simple way to start your weight loss journey. It’s a great way to kickstart a healthy diet and exercise regimen that will help you lose weight long-term.

The cleanse lasts for 21 days, and it’s divided into three phases: 

  1. Cleanse phase 1 – when you’ll be eating primarily lean proteins and vegetables; 
  2. Cleanse phase 2 – involves more complex carbs and healthy fats;
  3. Cleanse phase 3 – reserved for maintenance: you’ll continue eating clean foods, but you can add back in some of the foods that were taken out during the first two weeks.

The cleanse comes with a meal plan, which makes it easy to follow along and make sure all of your meals are prepared correctly. It also helps with portion control so that you don’t consume too many calories or too much fat at any given mealtime.

Where to buy Herbalife’s products 

Herbalife Nutrition products can be purchased from a number of different sources. 

You can purchase them online from Herbalife directly, or from retailers who sell the products. You can also purchase the products through a distributor, which is a person who has access to Herbalife’s products at a discount and can resell them to others.

Section 4 – FAQs About Herbalife

Amway FAQ

Section 4 of this guide is about Herbalife’s most common questions. Here you can find summaries of some concepts already covered on this page or answers to some questions that indirectly affect the company.

What Is Herbalife?

Herbalife Nutrition is a company that sells nutritional products and supplements. The company manufactures a variety of products, including protein shakes and bars, weight-loss supplements, sports nutrition products, and beauty products. Its business model is network marketing, which means that the company relies on independent distributors to sell its products.

How Long Has Herbalife Been Around?

Herbalife Nutrition has been around for a long time. It was founded in 1980 by Mark Hughes and is now one of the most popular weight loss programs in the United States and around the world.

How To Make Money With Herbalife?

To make money with Herbalife Nutrition, you need to become a distributor. Becoming a distributor means that you can sell the products and earn income from them. There are two ways to become a distributor: sign up online or sign up in person at an event hosted by another Herbalife distributor (this is called ‘sponsoring’).

Is Herbalife Bad For Your Health?

Herbalife products are generally regarded as safe for most healthy adults. The main reason why they are considered bad for health is because of their highly processed nature. Most of the ingredients used have been chemically altered to make them more effective at helping people lose weight, which can cause adverse side effects if taken long-term.

Is Herbalife A Pyramid Scheme?

Herbalife is not a pyramid scheme. The company has been in business for decades, and it has consistently provided products to customers all over the world. Herbalife’s business model is based on direct sales, where distributors can earn money by selling products directly to consumers.

What Is A Herbalife Nutrition Club?

A Herbalife Nutrition Club is a place where people can come together to learn about nutrition, wellness, and weight management. Nutritionists and health experts are there to answer your questions and help you make informed decisions about the best ways to live a healthier life. You can find these nutrition clubs all over the world in places like stores, restaurants, gyms, and even online.