What Is Medifast? – Company, Data, and Products In 2022

Medifast is the company behind the brand Optavia, which can be considered one of the most renowned MLM companies in the world.

We will do a data-driven analysis by looking at four main areas: company, business model, products, and frequent questions.

Section 1 – The Company

Medifast Logo

The first section focuses on Medifast as a company. We analyze the history, numbers, market, and relevant data.

What is Medifast Inc.?

Medifast, Inc., is an American nutrition and diet supplement company headquartered in Baltimore, MD.

It is a leading provider of weight loss solutions, offering various programs designed to help individuals lose weight safely and effectively.

Their Optavia line of meal replacement shakes provides a convenient alternative to traditional diets, allowing consumers to eat healthy meals without having to count calories or worry about portion sizes.

History and statistics

The company was founded in 1981 by Dr. William Vitale, a physician who had been treating his patients for obesity and diabetes. He wanted to create a better alternative to fad diets and other weight loss methods.

Dr. Vitale created a low-calorie diet called the NutriSystem Diet Program.

This program consisted of pre-packaged meals and snacks delivered to participant’s homes, and participants received weekly shipments containing everything needed to prepare a meal.

After two years of testing the NutriSystem Diet Plan, Dr. Vitale decided to open up his own clinic where he could offer the same services to his patients. He opened the first Medifast Weight Loss Clinic in 1982.

Over the next decade, Dr. Vitale continued to expand his business. By 1990, he had over 200 employees working in his clinics.

By 1994, Dr. Vitale sold his interest in Medifast to a group of investors led by Thomas J. O’Brien. Mr. O’Brien became CEO of the company.

Since then, Medifast has grown into a 1 billion dollar corporation. Today, the company operates more than 2,000 stores nationwide.

In addition to providing weight loss programs, Medifast offers nutritional supplements such as vitamins and minerals. They also sell protein bars, shakes, and energy drinks.

Main events

— Medifast was created in 1980 by William Vitale, a medical practitioner.

— HealthRite (the precursor of Medifast) changed its name from Vitamin Specialties Corp. in 1995.

— The company’s name was changed to Medifast, Inc. in 2001.

— Medifast was ranked #1 on Forbes magazine’s list of “America’s 100 Best Small Companies” in 2010.

— As of June 2022, the company’s market capitalization is $2.106 billion.

History of Medifast Inc. - InfographicPin

Vision: the holistic wellness

Holistic wellness is the idea that health isn’t something that happens inside us; it’s something we experience throughout our lives. We eat food, drink water, exercise, sleep, breathe, and live life.

All these activities contribute to our overall well-being, and we should care for ourselves holistically.

Medifast believes that everyone deserves to feel good about themselves and their bodies.

Their goal is to help people achieve optimal health and wellness by offering natural solutions that address the root causes of disease.

They focus on whole foods, clean eating, and lifestyle changes that support a healthy body and mind.

Section 2 – Business Model

Amway business model

The second section delves into Medifast’s business model, and we analyze the company’s sales system and the proposed opportunity for independent sales representatives.

What is Medifast Inc.’s business model?

Medifast Inc. provides meal replacement diets to consumers. Their meals are designed to replace unhealthy foods like fast food and processed snacks with healthy alternatives.

They sell these plans individually or bundled together as part of a complete lifestyle program.

Medifast also sells supplements, such as protein powders and vitamins, to accompany their programs. These supplements are sold separately or included in bundles.

Is Medifast Inc. an MLM?

Medifast and its main products line, Optavia, work as a multilevel marketing organization.

The Optavia coaching program is built on the concept of growing teams. As coaches gain experience and add more coaches and clients to their teams, they earn more money.

In addition, as you add new clients to your team, you can also access more benefits through Optavia’s unique “pay-for-performance” system.

How to become a Medifast / Optavia distributor?

You can join Medifast MLM business by purchasing their basic business kit.

It costs $ 199.99 and includes info about the company’s products, the so-called Optavia Success System, and access to your online reserved area for 12 months.

You will also need to pass the certification exam (it will cost other $ 200).

Section 3 – Products

Medifast - Optavia products

Section 3 focuses on Medifast’s products, their distinctive style, and the company’s unique selling proposition.

What does Medifast sell?

Medifast sells meal replacement shakes and bars, along with supplements and vitamins.

Their product line includes shakes made from whey protein isolate, casein protein isolate, soy protein isolate, pea protein isolate, rice protein isolate, oat protein isolate, almond milk, and coconut milk.

They also sell bars made from whey protein concentrate, casein protein concentrate, soy protein concentrate, pea protein concentrate, rice protein concentrate, oat protein concentrate, almond milk, and peanut butter.

These products are designed to replace meals and snacks that contain high amounts of carbohydrates, such as bread, pasta, potatoes, and sweets. They’re intended to give people a healthy alternative to eating these foods.

Optavia diets and productsPin
Source: Optavia*

What is Optavia?

Medifast is the corporation behind the Optavia brand, well known in the MLM supplements world.

Optavia supplements program for holistic well-being is a comprehensive nutritional supplement line developed specifically for women.

The Optavia supplements program includes various vitamins and minerals to support overall health and wellness.

These supplements are formulated to meet the needs of busy women who may not always have access to healthy foods and are available in both liquid and capsule form.

Optavia supplements are made with high-quality ingredients and are clinically tested to ensure safety and effectiveness. They are manufactured under strict GMP standards and meet FDA requirements.


Medifast offers three different weight loss plans. Each program provides alternatives to assist you in meeting specific health objectives.

  1. Medifast Go: The Medifast Go program includes a 30-day package of fat-burning and weight-loss meals. (Cost: $451/month)
  2. Medifast Achieve: It comes with 126 meals, 21 crunchy snack packets, and a 30-day supply of Heart Health and Digestive Health supplements. (Cost: $478.30/month)
  3. Medifast Thrive: Designed for long-term weight management. (Cost: $325.90/month)

Optavia’s reviews

According to the authoritative online review platform Consumer Affairs, customer satisfaction with Medifast products is average.

Screenshot from ConsumerAffairs* (2022)

Section 4 – FAQs About Medifast – Optavia

Amway FAQ

In section 4 of this report, we fix the last essential concepts about Medifast Inc. through a question-and-answer format.

What is a Medifast diet?

A Medifast diet is a low-calorie, high-protein, high-fiber meal replacement program designed to help people lose weight quickly. The meals are made from natural food ingredients like whole grains, fruits, vegetables, lean meats, beans, nuts, seeds, and dairy. Three different plans are available depending on how much weight you’d like to lose. Each program includes a variety of foods, and the number of calories you consume depends on how many servings you eat per day. The goal is to reduce caloric intake without reducing the number of nutrients you receive. The result is healthy weight loss that lasts.

Is Medifast and Optavia the same?

Medifast owns and controls the Optavia brand and is the company behind the scenes in the production and marketing of supplements and diet plans.

How much weight can you lose in a week on Medifast?

Medifast claims that a person can lose 2 to 5 pounds each week by following the diet plan best suited to their characteristics (among those offered under the Optavia brand).

Is Optavia a keto diet?

The Optavia diet is not ketogenic, and it is a very low-carbohydrate diet, similar to the ketogenic diet. A keto diet consists of consuming a lot of fat, a little protein, and minimal carbs.

How many calories are in a Medifast meal?

Medifast provides no more than 800 to 1,000 calories per day. All of the meals are low-fat, low-glycemic, and gluten-free.

Is the Medifast diet safe?

Medifast/Optavia diet plans are generally safe and thoroughly tested. However, since this is a low-calorie diet, it is always advisable to seek your doctor’s advice before starting.

Does Optavia have side effects?

Diet side effects such as headaches, exhaustion, and hunger (because of the low carbohydrate and calorie levels of the Optavia programs) are prevalent.


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