What is PM International? – Company, Data, Products In 2022

PM-International (PMI) is one of the world’s most interesting direct selling and network marketing companies.

It is based in Luxembourg and sells its FitLine and BeautyLine brand products exclusively.

We will do a data-driven analysis of this question by looking at four main areas: company, business model, products, and frequent questions.

Section 1 – The Company

PM-International Logo

The first section focuses primarily on PM-International as a company. We analyze its history, financials, current position in the market, and any relevant data.

What is PM-International? Company Overview

PM-International is a manufacturer of dietary supplements and cosmetic products. They were founded in 1993 by Ralf Sorg.

In 1992, he decided to create a line of nutritional supplements. His initial goal was to sell 1 million units per month.

The founder used a multilevel marketing model to grow his business, and this allowed him to reach his goal of selling 1 million units per month quickly.

After reaching his goal, he expanded his business internationally. Today, PM-International distributes its products to many markets around the world.

They claim to distribute their products in over 40 different countries around Europe, Asia, Africa, South America, North America, Australia, New Zealand, and Oceania.

The company offers two types of products: nutritionals and cosmetics.

Nutritionals include weight loss products like Lean Body Weight Loss Formula, Fat Burner, Slimming Capsules, and Protein Power.

Cosmetic products include Skin Care, Hair Care, Deodorant, Shampoo, Conditioner, Moisturizer, Lip Balm, Eye Cream, Nail Polish, Face Wash, Toothpaste, Soap, Laundry Detergent, Fabric Softener, and Dishwashing Liquid.

The company’s headquarters are located in Schengen, Luxembourg. PMI employs approximately 3,000 people worldwide.

Statistics and data

PM-International has over 35 branches in more than 40 countries worldwide. In 2020, the company generated total revenue of $ 1.71 billion.

The company’s products are sold through independent distributors in network marketing, mainly on the Internet, and through its own direct sales force.


The company’s vision statement is

“To provide high-quality products and services to our customers and partners through integrity, innovation, and excellence”.

The mission statement is

“We strive to be the leading provider of natural health care solutions and lifestyle products that help consumers live healthier lives.”

The company, in short

  1. PM-International is a health and wellness MLM founded in 1993 by Rolf Sorg
  2. They claim to distribute their products to over 40 different countries around the world
  3. They offer a wide range of products, including vitamins, minerals, protein powders, weight loss aids, skin care, and other health and beauty products.
  4. The company manufactures and sells only its own branded products called FitLine.
  5. PMI uses a multilevel marketing model where distributors earn commissions on sales made by other members.

Section 2 – Business Model

Amway business model

The second section delves into PM International’s business model. We analyze the company’s sales system and the opportunity for independent distributors.

What type of business is PM International?

PM International is an MLM.

PMI, indeed, sells products through independent distributors in network marketing, online, and through its own direct-sales team.

The company’s products are well established and have an extensive customer base.

They sell products through distributors who buy them wholesale and resell them to customers. The main company’s focus is recruiting new distributors and giving them incentives to do so.

The retail sales portion of PM International’s business model allows them to sell their products directly to their customers through various platforms such as e-commerce sites, brick-and-mortar stores, trade shows, and conferences.

When customers purchase these products from PM-International, they are also given the option of becoming a member of their affiliate program. The affiliate program offers residual commissions for each sale made by an affiliate who referred that customer to PM-International.

PM International MLM: is it a pyramid scheme?

PM-International is a multilevel marketing company that sells nutritional supplements.

Many people consider it to be a pyramid scheme because it requires members to recruit others to sell the product. However, many people have been successful in selling PM-International products without recruiting anyone else.

There are two ways to earn money with PM International. One is to sell the product yourself, and the other is to recruit others to sell it. Recruiting others is much harder than selling the product yourself, so many people prefer to focus on selling the product themselves rather than recruiting others.

The bottom line is that PM-International isn’t a pyramid scheme unless you feel like you’re required to recruit others to make money

How to become a PM International distributor?

PM International offers a variety of ways to join its affiliate program.

Affiliate membership is tied to the sale of a $99 “Demo Starter Pack.” The demo starter pack includes a Demo Bag, a sports bottle, 2 Fitline glasses, a spoon, plus the two top-selling products to be used during demos.

A PM International affiliate can also receive a pool pack, which comes with additional products and costs $481 for an optimal combo pack or $500 for a six-fitline optimal set pack.

Can you really earn money?

Income potential is one of the most appealing aspects of joining PM International.

Distributors have the opportunity to earn income through commissions on product sales and team-building bonuses.

There are no limits on how much a distributor can earn in commissions or bonuses; however, there are limits on the number of people they can sponsor into the business who will pay them commissions or bonuses.

Another benefit to joining PM International is passive income. Distributors can earn money passively by having customers buy products through their websites or retail stores without working directly with them.

PM International compensation plan (Video)

The business model, in short

  1. The company uses an MLM model.
  2. PMI has been in business for over 20 years, its products are well established, and it has an extensive customer base.
  3. They sell products through distributors who purchase them wholesale and resell them to customers.
  4. The main company focuses on recruiting new distributors and giving them incentives.
  5. They provide training for their members to enable them to create their very own network marketing business.
  6. The price of the starter kit is $99. Two pool packs are available: FitLine Optimal Set Pack and Optimal Combo Pack.
  7. Selling products is the most common way to earn money with PM-International, and recruitment is another way to make money with the company.
  8. You must qualify for higher levels (Team Partner rank, Marketing manager rank, etc.) to earn more money. Each rank comes with its own set of benefits and responsibilities. Your bonus amount depends on your level in the company: the more volume you generate, the better rank you will achieve.
  9. To qualify for Team Bonuses, you must recruit new members to your team.
  10. PM-International offers a monthly auto-ship discount program where affiliates can earn commission based on the products sold offline, and an affiliate program where you can earn commissions from the sales of products purchased through your site.

Section 3 – Products

Fitline products by PM-International

Section 3 focuses on the products, their distinctive style, and PM International’s unique selling proposition.

What does PM International sell?

PM International is a global leader in nutrition and beauty products. Their brands include FitLine and BeautyLine. They offer a wide range of products, including vitamins, minerals, protein powders, weight loss aids, skin care, hair care, makeup, fragrance oils, essential oils, and many more.

The company sells over 30 brands under the FitLine and BeautyLine labels.


FitLine supplements are nutritional products that contain natural ingredients meant to support weight loss and overall health. These supplements are typically sold online and are available in liquid and capsule forms.

While the FDA doesn’t regulate FitLine supplements, they are considered safe and effective by experts.

Some benefits of FitLine supplements include improved energy levels, increased metabolism, reduced appetite, and enhanced mental clarity.

Fitline products benefitsPin

There are two types of FitLine supplements: fat burners and muscle builders. Fat burners boost metabolic activity while muscle builders focus on building lean muscle mass. Both supplements provide similar benefits, though each type has different strengths and weaknesses.

Fat burners are generally recommended for individuals who are trying to lose weight. On the other hand, muscle builders are ideal for athletes and bodybuilders who want to build lean muscle mass.

Both types of supplements are available in either liquid or tablet form. Liquid supplements are usually easier to consume than tablets, so they’re preferred by many consumers. Tablet versions, however, offer additional convenience since they’re easy to carry and store.

NOTE – It’s important to remember that FitLine supplements are not intended to replace healthy eating habits, and instead, they’re meant to complement a balanced diet and exercise regimen. For example, if you eat too much junk food, supplementing with FitLine supplements could lead to unwanted side effects.

In addition to being used as dietary supplements, FitLine supplements are also commonly taken as pre-workout supplements. Pre-workouts are popular among fitness enthusiasts because they allow them to perform at their best during intense workouts.

Pre-workouts are particularly useful for athletes who train multiple days a week. Since they’re designed to enhance athletic performance, they’re especially helpful for endurance sports like running, cycling, swimming, and triathlon training.

Workout’s products

PM-International offers a wide selection of products that can help you get the most out of your workouts. Their products include:

– Sports Bottle – These are great for anyone who wants to stay hydrated while they exercise or play sports through daily supplement drink. They come in various sizes and colors and can be found on Amazon or at Walmart stores near you (or in the PMI starter kit if you join as a distributor).

– Herbal Extracts – These herbal extracts help with digestion problems, muscle aches and pains, and headaches.

– Lactic Bacteria – PM-International also offers lactic bacteria supplements which help with weight loss by helping to fight stomach bloating and constipation problems that can often cause weight gain over time – especially if you’re not eating enough fiber each day!.

– Meal Replacement Supplements – If you’re looking for something more substantial than just water during your workouts, then PM International’s meal replacement supplements could be good for your need.

Are PMI products legit and safe?

PM-International prides itself on its distinctive formula called Nutritional Transport Concepts (NTC), which it says is a shipping system carrying nutrients to a specific area where the nutrient is required.

But no third research study proves the “distinct formulation” works as it ought to.

In addition, the Food and Drug Administration cannot provide any type of guarantee because it does not require dietary supplements manufacturers to go through pre-market reviews.

Unlike pre-approval, the FDA’s enforcement actions are done after a product goes on sale, not beforehand. Likewise, the FDA’s European equivalent, the European Medicines Agency, did not undertake any studies with PM-International.

In short, The FDA can’t offer any guarantees about safety either, as they don’t require dietary supplement makers to undergo pre-market approvals.

PM International reviews

According to many consumers, the products are way too expensive. You’ll be able to easily find cheaper options that provide the exact same results.

However, opinions about PM International’s products are generally very divergent. 

PM International Reviews from TrustpilotPin
Screenshot from Trustpilot* (August 2022)

The products, in short

  1. PM-International offers two product lines (FitLine and BeautyLine), including food supplements, nutrition supplements, and body care products.
  2. They claim that both fitness and beauty products are made with natural ingredients.
  3. Most products are sold online through Amazon, Walmart, Target, or eBay.
  4. Their prices are high compared to other competitors. Each product costs different amounts depending on where you purchase them.
  5. FitLine products are not FDA approved. They are considered “dietary supplement” and not medicine. Dietary supplements are not intended to treat or cure disease; they are meant to help maintain healthy body functions.
  6. Many different kinds of FitLine products are available (various supplements, including drinks, pills, capsules, and powders).
  7. PMI claims that its Nutritional Transport Concept (NTC) delivers nutrients directly to the cells where they are needed most.
  8. There’s no scientific evidence proving the Nutritional Transport Concept works, and PM-International does not provide any studies or medical research showing how their products are effective.
  9. D-drink is a popular product among many professional athletes.
  10. PM-International products are often criticized for containing too much sugar.
  11. BeautyLine offers a variety of products to help keep your skin healthy and youthful looking. The company claims that its products are made with natural ingredients and gentle enough to use daily.
  12. The company’s main target market is women between 18 and 35 years old.

Section 4 – FAQs About PM International

Amway FAQ

Section 4 of our report answers all frequently asked questions about PMI International, summarizing many of the topics we have covered before.

What is PM-International?

PM-International is a multilevel marketing firm that markets health and wellness supplements, personal care items, and cosmetics. It was launched in 1993 by Rolf Sorg, originally as PM Cosmetics. PM-International has 2 product lines: FitLine and BeautyLine.

What products are available at PM International?

PM International sells two lines of products: FitLine and BeautyLine. The FitLine products are an assortment of nutritional supplements, and the BeautyLine includes a variety of personal care and cosmetic products.

What is the FitLine product line?

The FitLine product line is a line of supplements with unique formulations (called Nutritional Transport Concepts, NTC) that claim to have a delivery system used to carry the nutrients to the specific cellular areas of your body that need them.

What are the products in BeautyLine?

The “BeautyLine” product line includes an assortment of anti-aging and skincare items.

Is PM-International A Pyramid Scheme?

Because PM-International members earn money both by selling real products and hiring new members, with no significant upfront fees to become a distributor, it is safe to say that PM-International is not a pyramid scheme.

How can you make money with PM-International?

In an MLM company, you can make money by selling the company products and building a sales team to do the same. PM-International affiliates are paid a commission when they sell products to retail customers and various percent bonuses (under certain circumstances) for the global team’s monthly sales volume.

How do I start with PM-International?

To start with PM-International, you need to contact another distributor and buy an affiliate starter pack priced at $99, plus a monthly fee for auto-shipment.

What are the awards PM-International has won?

PMI International ranked #13 among the top direct selling companies in the world from 2002-2020, and was recognized as one of the TOP 100 small and medium-sized enterprises (SMEs) in Germany in 2013/2014 and 2018/2019. It was chosen as “Company of the year” by Netcoo, a German business magazine, in 2018 and 2019. It also received the German Brand Award for outstanding brand management.

Who is the CEO of PM International?

The CEO of PM International is Rolf Sorg. Sorg began direct sales of cosmetic items as a student. When the firm he worked for declared bankruptcy in 1993, Sorg utilized his savings to create PM-International.

Is PM-International a scam or legit?

PM-International is not a scam; it is a legitimate multilevel marketing company. There are many different ways to earn money with PMI. One of these ways is to sell nutritional supplements, and these supplements are sold to consumers via direct sales. Another way to make money with PMI is to recruit others into the organization.

How do you use FitLine products?

FitLine supplements are designed to improve athletic performance and endurance. These supplements contain ingredients such as caffeine, creatine, L-carnitine, taurine, beta-alanine, and others. Some of these ingredients may enhance energy levels and reduce fatigue during exercise, and others may boost muscle mass and strength. By taking these supplements regularly, athletes can achieve greater gains in fitness and endurance.

Are FitLine products healthy?

FitLine supplements are generally safe to take, although some may cause side effects such as stomach upset, diarrhea, headaches, dizziness, and nausea. Some people experience allergic reactions to certain ingredients, so it’s best to avoid taking any supplement without consulting your doctor first.

Numbers about PM International

  • 76 percent of the employees surveyed would recommend working at PM-International to a friend, and 75 percent had a positive outlook for the company.
  • If you sell PMI’s products at their retail prices, you’ll be able to earn 20-40 percent in profits.
  • You will receive 10 percent commission for all the products sold by people who subscribed to the monthly auto­ship program.
  • If your current rank is high enough, you’ll earn up to 21 percent commission for every sale your entire team makes down to Level 6.
  • PM-International also offers a retirement plan where they add 50 percent to the pension plan of “top ranked affiliates”. 
  • As a team member, you receive a 20 percent discount on everything you buy from the company, meaning you can earn a 20 percent profit on every item you sell.


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