What is Primerica? The Company, Business Model, Financial Product

Primerica is a company that offers financial products such as mutual funds, annuities, and insurance policies. It also provides banking services and retirement planning advice.

They present themselves as ‘A financial services company for families’.

Primerica is also one of the most important MLM companies in the world.

Here is an in-depth analysis of the company, its business model, and its financial products.


  • Primerica is a financial services company that offers mutual funds, annuities, insurance policies, banking services, and retirement planning advice.
  • Primerica offers term life insurance, annuities, mutual fund investments, and retirement planning services.
  • On average, Primerica representatives earn less than $5,000 per year.

Section 1 – The Company

Primerica Logo

The first section focuses on Primerica as a company. We analyze the history, numbers, market, and relevant data.

What is Primerica Corporation?

Founded in 1977, Primerica Life Insurance Company is a Duluth, Georgia-based company.

Primerica Life Insurance Co. provides life insurance coverage through its subsidiaries, including Primerica Financial Services Inc., which administers individual retirement accounts, annuities, and mutual funds.

Primerica provides various products, including term life insurance, annuities, mutual funds, retirement plans, mortgages, and student loans.

They offer an online FNA tool to help customers figure out what they need to save for retirement or college tuition.

Their FNA tool helps them determine if they should buy term life insurance or invest elsewhere.


The key points that characterize Primerica’s corporate vision are:

  • They present themselves as ‘A financial services company for families’.
  • They recognize that many Americans don’t know how money works.
  • They want to teach others about money through free resources like videos, articles, and quizzes.

Data / Statistics

Their ratings include AAA/Aaa/AA/A+ from Moody’s Investors Service and AA+ from Standard & Poor’s.

Among the relevant data to consider this company as big enough to matter are:

  • They are profitable and growing steadily.
  • Their financial statements are available online.
  • Their financial strength rating is A+, which is better than most other companies.
  • In 2020, Primerica ranked as the leading distributor of financial products to middle-income households in North America.

Section 2 – Business Model

Amway business model

The second section delves into Primerica’s business model, and we analyze the company’s sales system and the proposed opportunity for independent sales representatives.

What type of business is Primerica?

Primerica is structured through the MLMs business model and offers financial services through the MLM business structure.

Is working for Primerica worth it? (Video)

From the data collected, Primerica pays out over 1 billion dollars annually, but their representatives make less than 5k $ per year on average.

In short: working for this company is worth it overall?


  • According to the company, 91% of claims are paid within 14 days.
  • You get the lesser of $400,000 or 70% of the face value of the terminal illness benefit with the waiver of premium rider.
  • According to its brochure, Primerica employs over 100,000 salespeople who go out and market financial products such as term life insurance, mutual funds, life insurance, and annuities.
  • According to Primerica, these 100,000 representatives earn an average of $5,156 yearly.
  • Primerica’s term life insurance is around 11% to 29% more expensive than comparable plans from a group of 50 large competitive businesses.

Section 3 – Products

Primerica life insurance

Section 3 analyzes the types of products brought to market by Primerica, their characteristics, costs, and consumer reviews.

What does Primerica sell?

Primerica offers a variety of products, including term life insurance, annuities, mutual fund investments, and retirement planning services.

Primerica’s life insurance

Term Life Insurance is the most common type of life insurance, and several different kinds of life insurance policies are available.

In general, life-term life insurance differs from life insurance on these points:

  1. Term life insurance provides temporary protection against death.
  2. Term life insurance covers a fixed amount of time, usually 5 to 30 years.
  3. Term life insurance is less expensive than whole life insurance.
  4. Term life insurance is the cheapest form of life insurance.

How much does it cost?

Many factors determine how much life insurance costs.

Primerica offers a variety of plans ranging from $1,000 to over $100,000

Premium increases are based on age, and the guaranteed insurability option allows you to renew your policy without a medical exam or application.

Primerica’s financial services

In addition to term life insurance policies and term life insurance products, which are the company’s core product, Primerica provides other financial services. The main ones are:

  • auto and home insurance;
  • investment funds;
  • debit management plans;
  • mutual funds;
  • credit monitoring.

Customer’s reviews

The most critical points of the online reviews (*) on Primerica left by customers are:

  • A common complaint about Primerica is that the company uses aggressive sales techniques.
  • Agents who don’t like Primerica often leave negative comments online.
  • Consumers complain that Primerica doesn’t provide enough information on how much coverage costs or what benefits come with different plans.

Section 4 – FAQs About Primerica

Amway FAQ

In section 4 of this report, we fix the last essential concepts about Primerica through a question-and-answer format.

Is Primerica a trustworthy company?

Yes, Primerica is a reliable firm. The company has been operating for almost 40 years and pays out over a billion dollars in life insurance payouts to clients’ families annually.

Has Primerica considered a Pyramid scheme?

Primerica is not a pyramid scheme. The company is a renowned financial services company with over 40 years of experience, is publicly listed on the New York Stock Exchange under the symbol “PRI,” and is rated A+ by the Better Business Bureau.

What is Primerica, and how does it work?

Primerica provides low-cost term life insurance to help you safeguard your family during the years when they need it the most. What exactly is term life insurance? Primerica invented the “Buy Term and Invest the Difference” plan, which combines Term Life Insurance with a smart investing strategy.

What does the company Primerica do?

Primerica has a multi-level marketing system, with eleven layers of agents and recruiters offering financial goods and services for commission. The corporation primarily provides term life insurance, but it also offers car and house insurance, mutual funds, and credit monitoring.

What are the cons of Primerica?

Primerica’s cons that result from its customers’ major online reviews are: there are no internet quotations, and overall customer satisfaction is low due to a lack of transparency.

Does Dave Ramsey recommend Primerica?

According to his Twitter account, Dave Ramsey does not support Primerica and claims that their insurance cost is ‘high’.

How do I quit Primerica?

1- Dial 888-737-2255 for customer assistance.
2- Request to talk with an agent.
3- Give them your policy number and customer information.
4- Request that your coverage and periodic payments be canceled.
5- Request a confirmation email.


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