What is Usana Health Sciences – Company, Data, and Products In 2022

Usana Health Sciences, Inc. is a leading provider of natural dietary supplements, nutritional and personal care products. They include vitamins, minerals, herbs, amino acids, probiotics, enzymes, antioxidants, and omega fatty acids.

In 2021, Usana was one of the world’s top 20 MLM companies by revenue generated.

We will perform a data-based evaluation of Usana Health Sciences by examining its company, business models, products, and frequently asked questions.

Section 1 – The Company

Usana Logo

The first section focuses on Usana Health Sciences, Inc. as a company. We analyze the history, numbers, market, and relevant data.

What is Usana?

Usana Health Sciences is a leading provider of natural dietary supplements, vitamins, minerals, herbs, botanicals, oral hygiene, personal care, and home care products.

They focus on developing high-quality, safe, and effective nutritional solutions for consumers. The company is committed to creating healthy lifestyles and supporting individuals’ efforts toward achieving optimal wellness.

Usana Health Sciences, inc. is a subsidiary of Usana Corporation, a publicly traded corporation listed on the NASDAQ Global Select Market.

In business since 1992, the company is headquartered in West Valley City, Utah, United States.

The five most important facts in the company’s history


In 2007, Barry Minkow (the founder of the Fraud Discovery Institute) sent a 500-pages report to officials at the SEC, FBI, IRS, and others alleging that Usana was operating an illegal Ponzi scheme.

A court gave two Canadian Usana Representatives $7 million in compensation after suing their former company for wrongful termination.

Usana filed suit against Minkow and another company he owned, alleging fraud and breach of contract. Minkow was barred from trading Usana shares again.


In 2013, the corporation announced the acquisition of BabyCare Ltd., a China-based prenatal supplement company, and the construction of a production plant in the nation.


Usana claimed record revenue in 2018 owing to expansion in the Asia Pacific area, but it reported a 7% dip in net sales in its 2019 annual report.


Due to exaggerated product promotion claims and questionable health items in the unregulated business, China’s Ministry of Commerce banned operations for all multi-level marketing organizations and participants in 2019 to undertake a 100-day evaluation of the country’s health foods industry.


Its revenues during the first quarter of 2020 fell by 2.3 percent compared to the same period in 2019.

Financial data

These are the company’s most important financial records for 2021:

RevenueUS $ 1.186 billion
Operating IncomeUS $ 170.19 million
Total AssetsUS $ 577.74 million
Total EquityUS$ 395.12 million

According to the company’s Investor Relation*, here is the Q3 2022 Financial Performance:

  • Third-quarter net sales were $233 million, compared to $274 million in the previous year’s third quarter.
  • Diluted EPS for the third quarter totaled $0.78, compared to $1.36 in the third quarter of 2021.
  • The company lowered its forecast for fiscal 2022 net sales and diluted EPS to $955 million to $975 million and $3.15 to $3.40, respectively.
Usana Q3 2022 Financial Performance
Screenshot from Usana Investor Relation*


Usana Health Sciences’ vision is to be recognized as the premier supplier of high-quality, safe, scientifically proven nutritional products.

The company focuses on developing innovative products that meet consumer needs and desires to achieve this vision. Usana believes that innovation is critical to success and growth.

Their commitment to excellence includes continuous product development, scientific research, and testing to ensure that their products deliver superior performance.

Usana offers various products designed to support overall health and wellness. Their products include vitamins, minerals, herbal extracts, botanical extracts, probiotics, prebiotics, and digestive enzymes.

The products are manufactured under strict GMPs, meet FDA standards, and are made without animal testing, synthetic ingredients, GMOs, fillers, preservatives, artificial colors, flavors, sweeteners, or hydrogenated oils.

According to the company, Usana products are clinically proven to enhance energy levels, reduce fatigue, boost immunity, balance hormones, maintain heart health, prevent disease, and assist in weight management.

They are recommended by some doctors, naturopaths, chiropractors, registered dietitians, and certified personal trainers.

Section 2 – Business Model

Amway business model

The second section delves into the business model. We analyze the company’s sales system and the proposed opportunity for independent sales representatives.

What type of business is Usana

Usana Health Sciences is a multi-level marketing company that sells nutritional supplements.

The corporation operates in North America, Europe, Asia, Australia, New Zealand, South Africa, and Latin America. USANA has been publicly traded since 1993 and currently trades on NASDAQ.

Usana products are sold through independent distributors who earn commissions on each sale.

NOTE – If you want to check if Usana is a legit business, look at this guide.

Distributors receive training materials and tools to help sell the products. They must recruit new distributors and pay them monthly fees, typically ranging from $25–$100 per month, depending on the number of recruits.

How to become a distributor?

To become a Usana distributor, you must first apply to join the program (through the company’s website or by contacting another distributor).

Once approved, you’ll receive training materials and instructions on how to sell Usana products. Then, once you complete the training, you’ll be able to sell to your own clients.

There are many benefits to becoming a Usana distributor, such as earning residual income, having access to high-quality products, and getting paid to travel.

However, you should only consider joining Usana if you truly love working with natural body care products. And remember that Usana is a direct sales company, so you’ll need to be comfortable selling without any middlemen.

Usana compensation plan (Video)

Section 3 – Products

Usana products overview

Section 3 focuses on the products, their distinctive style, and the company’s unique selling proposition.

What does Usana sell?

As we said, Usana Health Sciences is a leading natural dietary supplements and nutritional products provider.

Their focus is on creating healthy living solutions for consumers worldwide, so they put on the market a variety of products designed to support overall health and wellness.

The company was founded in 1992 by Dr. Myron Wentz. He developed the original formula for Usana, which he called “the fountain of youth”. Today, Usana continues to innovate and improve upon the original formula.

Its flagship product is the vitamin water brand, which accounts for approximately half of Usana’s revenue.

Other brands include USANA Optimal Nutrition, Usana Life Essentials, Usana Women’s Wellness, Usana Men’s Wellness, Usiana, and Usana Kids.

Usana offers nutritional support for men, women, children, athletes, and seniors.

List of products

The products sold by Usana Health Sciences can be divided into three main categories:

  1. Nutritionals (digestive health supplements, hydration supplements, weight management supplements)
  2. Diet & Energy (energy supplements)
  3. Skincare & Personal Care (anti-age treatments, Celavive personal care)
Usana products categoriesPin

Where to buy Usana’s products?

Usana products are sold mainly (but not exclusively) through licensed retailers.

The products are sold throughout North America, Europe, Asia, Australia, New Zealand, South Africa, and Latin America. They are available in retail stores, mass merchandisers, supermarkets, pharmacies, drugstores, club stores, and independent retailers.

In addition, Usana Health Sciences products may be purchased directly from the company website.

Products quality

Usana Health Sciences products are manufactured under strict GMPs (Good Manufacturing Practices) and FDA regulations. All ingredients are sourced from reputable suppliers, and Usana Health Sciences uses state-of-the-art facilities to produce its products.

Clinical studies and peer-reviewed publications back these products. The company provides detailed ingredient lists and complete nutrient profiles for all products.

Usana’s products use non-GMO, organic, and/or wildcrafted ingredients whenever possible.

The company claims to work closely with universities and research institutions scientists to identify promising compounds.

In addition, they invest heavily in R&D (research and development) to discover new ways to enhance the body’s ability to heal itself naturally.

Section 4 – FAQs About Usana

Amway FAQ

In section 4 of this report, we fix the last essential concepts about the company through a question-and-answer format.

Is Usana Health Sciences a pyramid scheme?

Usana Health Sciences is a multi-level marketing company that sells nutritional supplements. Some people consider these kinds of businesses pyramid schemes because they pay commissions to salespeople who recruit others to sell the product. However, many MLM companies are legitimate businesses that operate within the law. Many of these companies are focused on selling healthy foods and supplements rather than products like drugs or alcohol. These companies may still employ recruitment tactics but differ from traditional pyramid schemes. Instead of paying commissions to recruiters, they give bonuses to top sellers. And instead of recruiting people to sell their products, they encourage people to join their team and earn money themselves.

Are USANA products good for health?

USANA is a supplement manufacturer that sells nutritional products like vitamins and minerals, protein powders, and energy drinks. These products are sold under brands such as USANA®, Nuun™, and Life Extension®. All these products contain natural ingredients that are designed to improve overall wellness. Some benefits of USANA products include improved energy levels, increased muscle mass, and reduced stress. However, many consumers still aren’t sure whether these products are safe. Scientific studies back many of USANA’s claims, but others do not. Consumers should always consult with a doctor before starting any dietary regimen.

Do USANA products work?

USANA products are among the best-selling nutritional supplements available. They contain high doses of vitamins and minerals and are designed to support overall wellness. Many people swear by these products, and many others swear at them. Some say that they work, and others say that they don’t. There are two schools of thought here. One says that USANA products work; the other says they don’t. 

Is it good to invest in Usana Health Sciences, Inc.?

USANA has been profitable since its inception and continues to report consistent growth in sales and earnings. However, despite its success, USANA has faced criticism from investors due to its high price point relative to competitors. Some critics argue that the company should lower prices to compete more effectively with generic manufacturers. Others claim that USANA uses aggressive advertising tactics to drive product demand. Despite these criticisms, USANA remains a solid performer, and many analysts believe it could continue generating significant profits for shareholders in the coming years.


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